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ADVANCED MEDIA SKILLS

Thomson Reuters Foundation

Summary

Price
£3,600 inc VAT
Or £300.00/mo. for 12 months...
Study method
Onsite
Duration
1 day
Qualification
No formal qualification

Overview

Staying in control is vital when the spotlight is on you and the way you engage with the media can make a considerable impact on your professional success. We are judged by how competently we deliver our message and this workshop is designed to help you field complex questions and handle crises astutely. You will take part in at least three “real life” media interviews, covering print, radio and television.

• Formulate key messages

• Handle all types of Crisis Media Interviews

• Maintain control of media interviews

• Ensure your side of the story is heard

• Develop successful media handling skills

• Improve TV, radio and press interview technique

Description

Participants will benefit from a deeper understanding of how to deal with the media and retain control in all situations regardless of the level of crisis. Participants will also improve their ability to present their messages clearly and in an engaging manner.

• Prepare for crisis– the basic tools

• Identify the kind of issues that could hit you

• Build a crisis management team

• Prepare materials

• Use our 3 R formula (Regret, Reason and Remedy)

• Identify your audience and your crisis spokespeople.

• Take control of media interviews

• Handle difficult interviews with challenging material

• Use media tools – such as holding statements and Q&A sheets

• Take control of crisis & success media interviews

• Tips on voice – for radio and visual presentation – for television

Who is this course for?

This masterclass will benefit chief executives and other board directors; senior managers; PR and media managers; as well as experienced key spokespeople.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Media production, Media studies