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Advanced Influencing & Persuading
Hemsley Fraser

Blended virtual classroom course

Summary

Price
£1,200 inc VAT
Study method
Online + live classes
Duration
6 hours · Full-time
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students
1 student enquired about this course

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Dates

Start date
End date
26/08/2026
27/08/2026
10/12/2026
11/12/2026

Overview

At a senior level, the ability to influence and persuade others is essential in order to gain commitment and buy-in to your decisions and objectives.This course is therefore designed to strengthen your ability to influence others to your way of thinking and to support you in delivering impactful change in a business or project environment.

You will discover how you can increase your effectiveness by expanding your self-awareness – understanding the impact of your approach and adapting your style to connect more closely with others. You will also explore a whole range of influencing and persuading strategies you can use across the varying levels within your business, developing the ability to ‘speed read’ behaviour changes in the moment to adapt your approach.

The techniques you learn will help you to build the right level of rapport with your stakeholders, understand how they are thinking and adapt your normal approach to achieve the results you want.

Certificates

Description

Blended virtual training programme

  • 2x3hr virtual expert-led sessions
  • 1:1 Virtual coaching session
  • On-demand digital learning playlist

What will I learn?

  • Identify your predominant influencing style and how you can adapt to create stronger connections
  • Know the impact of your approach and use this to make better choices
  • Identify the principles underpinning successful influencing and which strategies to choose for each individual situation to get better results
  • Explain the psychology of persuasion and how to change mindsets
  • Describe the value of personal power and positional power and their role in influencing
  • Select from a range of persuasion and influencing strategies to manage meetings for more productive outcomes
  • Plan bespoke persuasion and influencing strategies to suit the personality and preferences of your stakeholders
  • Deal with politics, aggression, ego, resistance and any other difficult behaviours

What will it cover?

  • Identifying your style and personality preferences, and those of others
  • Speed read others in the moment
  • Adapting your style to build rapport and influence
  • Stakeholder analysis and mapping
  • Setting SMART goals linked to your personal aspirations
  • Identifying sources of power using the French & Ravens Model
  • Using mindset analysis and cross-functional mindset analysis
  • Robert Cialdini’s ‘The Psychology of Persuasion’

Who is this course for?

This course is designed for managers and leaders who wish to take a deeper dive into the psychology of influencing and to learn the skills to be more effective in persuading others.

Requirements

You will be given access to some digital resources to help prepare for the course and asked to reflect on situations that have gone well in the past and identify a situation where you would like to increase your influence and persuasion in the future. You are required to bring this to the course.

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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