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Accredited Public Relations Course cover image

Accredited Public Relations Course
Eventtrix

CPD Certified | International Accreditation with ICOES | Multiple Certification Options | Detailed Training

Summary

Price
£99 inc VAT
Or £33.00/mo. for 3 months...
Study method
Online
Duration
30 hours · Self-paced
Access to content
60 days
Qualification
No formal qualification
CPD
30 CPD hours / points
CPD What's this?
Assessment details
  • Module Exams (included in price)

Overview

Know how to make headline news. You can’t put a price on public relations. Help brands find their voice and customers with successful PR campaigns.

Assessment details

Module Exams

Included in course price

CPD

30 CPD hours / points
Accredited by The CPD Certification Service

Course media

Description

EventTrix gives you the theoretical and practical tools that you need to hit the ground running in PR. With EventTrix, you will learn:

  • The best ways to make friends and contacts
  • How to connect with journalists
  • Why you need a PR strategy
  • The best ways to create a solid strategy
  • All the tools you need to reach the media
  • How to build a media calendar
  • How to build a press kit that creates excitement
  • How to tell the story of your client’s brand

Why study with us?

  • International Accredited Course
  • 60-day access
  • Self Paced, No Fixed Schedules
  • Compatible with Smartphones, tablets, laptops, etc.

Public Relations Course Content:

Module 1: Public Relations Fundamentals and Relationship Building

1.1 Understanding the Basics of Public Relations
1.2 Building Meaningful Relationships vs. Simple Networking
1.3 Developing Connections with Media Professionals and Journalists

Module 2: Developing an Effective PR Plan

2.1 Understanding the Purpose of a PR Strategy
2.2 Conducting Research and Gathering Insights
2.3 Defining Clear Objectives
2.4 Communicating Effectively with Your Target Audience
2.5 Selecting the Best Platforms and Communication Channels
2.6 Tracking and Evaluating Results

Module 3: Essential PR Resources and Techniques

3.1 Media Outreach Tools and Resources
3.2 Methods for Measuring Campaign Performance
3.3 Organizing and Managing a Media Schedule

Module 4: Creating a Professional Press Kit

4.1 Key Elements Every Press Kit Should Include
4.2 Writing an Effective Press Release
4.3 Selecting Appropriate Media and Press Images
4.4 Preparing a Frequently Asked Questions Document
4.5 Incorporating Video Content into Your Press Materials

Module 5: Crafting Your Brand Narrative

5.1 The Power of Storytelling in PR
5.2 Communicating Your Product, Mission, and Passion
5.3 Understanding the Media Perspective
5.4 Creating Stories That Capture Media Attention

Who is this course for?

  • Build relationships with today’s biggest influencers
  • Grow a real following in the press and online
  • Help great new start-ups find the limelight they deserve
  • Help established companies change their image for the better
  • Help launched amazing new products

All courses are accredited by the International Council for Online Educational Standards (ICOES). After passing any exams and completing a course successfully, students can opt to purchase an ICOES certificate from the third-party institution.

EventTrix is also CPD certified, meaning the courses meet or exceed Continuing Professional Development standards and benchmarks.

Requirements

EventTrix courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Career path

  • Work in PR, either for an established company or a start-up
  • Be one step closer to starting your own company in the exciting field of PR
  • Improve your public relations and communications skills for your existing business
  • Use your improved skills to gain promotions at your current job

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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