Lee Kum Kee Europe is the sales and marketing operation of the Lee Kum Kee Group, developing the Lee Kum Kee business, distribution, and the brand across Europe.
The business supplies goods to the region via a number of specially appointed importers and distributors, selling into the trade channels of ethnic Chinese/Asian trade, Mainstream Retail, European Foodservice and Industrial (food manufacturers) channels. The role of Lee Kum Kee Europe is to drive the overall business growth and development by working with distributors, wholesale and retail trade, services suppliers, end-user operators, and industry associations.