Working at GBW

We’ve been measuring customer experience around the world since 1994. From humble beginnings in New Zealand, two entrepreneurs with belief and determination grew GAPbuster from a local start-up to a global success story.

Today as GBW, we have offices around the world and work in over 100 countries with a team of Customer Experience (CX) experts, whose mission is to help make every-day experiences continually better.

Our expertise ranges from initial programme consultation, through to analytical insights and everything in between.

Over the years we have developed a number of core product services that we use to deliver the best combination of measurement programs for every client we work with.

No two challenges are the same – therefore no two programs are the same. The following provides an overview of our core capabilities – constantly evolving, always focusing on driving meaningful change to your organisation.

• Mystery Shopping
• Customer Feedback
• Brand & Compliance Audits
• Employee Engagement 
• Competitor Benchmarking

Our extensive experience, geographic coverage, measurement capabilities and powerful (yet intuitive) reporting and analytics platforms deliver.

The GBW Team works in over 100 countries - we represent the worldwide community. A mixture of backgrounds and experiences, ethnicities and diversity, language and culture. Working together on behalf of our clients and our communities. Some of us are academics, others are experienced operators – all of us have one thing in common – to drive meaningful improvement in everyday experiences.

With our Head Office in Australia, and offices located around the world, our European base provides a small close knit office with a team dedicated to client servicing. We're hard working, passionate about what we do, and looking for the newest member of our team to join us at this exciting time.