BCW is one of the world's largest full-service global communications agencies. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), the world's leader in communications services.
BCW is a new kind of communications agency focused on helping our clients move, inspire, engage and lead people in a favorable direction, across all sectors on a global scale. We take a channel-agnostic approach, with valuable earned media at the core, to help clients solve tough business challenges through creative ideas, informed by data and powered by technology.
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