Wherever we are in Barclays, whatever we do, we are united and guided by one common purpose: creating opportunities to rise. Because we know that when we help our customers, clients, colleagues and society to rise, Barclays will rise with them.
There's no other business quite like Barclays. We are much more than a bank: we are one of the world’s largest and most respected financial institutions, with a heritage of success, quality and innovation stretching back over 325 years. We've helped millions of communities, millions of individuals and millions of businesses thrive; we've created financial solutions and technology that the world now takes for granted; we've helped people all over the world to rise.
That's why we measure and reward people, not just on commercial results, but on how they live our values and bring them to life. Respect, Integrity, Service, Excellence, Stewardship. These are fundamental to who we are, wherever we are in the world, and they really matter to us. Here in the UK, we're focused on helping people go forward and do the things they want to do, every day, with confidence. To do this, we believe that every one of us should be courageous, curious, caring and can-do: exploring our customers' needs, understanding their lives and delivering for them. And every time we face our customers, we are ready to welcome them, to give them a personal experience and to always think about how we can add value. All of this takes the collective efforts of each and every one of us: we work together so we can move forward together. In return, we give each and every one of our colleagues the support and opportunity to build their best possible careers, in a place where they can truly be themselves.
Here in the UK, we are 30,000 colleagues committed to helping 24 million customers move forward in their lives. And we're committed to helping every single one of our colleagues go forward in their careers. Together, we rise. And we are all going forward. This is a new world, and we're designing a Barclays UK for the future. Our industry is being revolutionised, and our customers are behaving differently. We have different competitors, and a different role to play in society. We're redefining our roles, the way we work and the services we provide. All of this will take the talent and commitment of our colleagues, and we are committed to supporting everyone that works here to develop and enjoy a rewarding experience.