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Working at Baird Group

What we do

Baird Group has large portfolio of fashion brands and fascias, owned and licensed, each with their own unique identity and customer base.

With over 50 stores across the UK, Europe and globally, 2 international websites (Suit Direct and Ben Sherman UK) and over one thousand independent customers, we understand the importance of working closely with our partners and customers to ensure we are always dressing men well.

Suit Direct - With 36 of its own stores across the UK High Street and outlet centres, plus a website that ships worldwide, Suit Direct is the home to fantastic suiting and casualwear brands. Catering for all ages, Suit Direct specialises in modern, stylish formalwear for any occasion. Stocking several own brands as well as a carefully curated selection of accompanying labels.

Suit direct offers suiting for all ages for every event, from weddings to prom, from 3 pieces to mix and match blazers and trousers. They also stock a range of casual wear, perfect for the evolving casualisation of suiting marketplace.

Suit Direct stocks a number of brands, including: Ted Baker, Marc Darcy, Ben Sherman, Jack & Jones, Selected Homme, Limehaus, Gibson London, Alexandre of England, Big & Tall, Scott & Taylor, Racing Green.

Ben Sherman - Back in 1963 when Ben Sherman® himself returned from the US he revolutionised men’s shirting, famously ordering a million yards of Oxford Cloth and 250,000 yards of Gingham fabric. For over 5 decades Ben Sherman® Shirts have been owned, loved and worn by every youth movement going; from Punks, to ska, two-tone to the iconic Mod. Today Ben Sherman® continue to build on their shirting foundation and now produce clothing covering both casual and formalwear categories.

In 2016 Baird Group acquired the UK licence for Ben Sherman® working in partnership with brand owners Marquee brands to supply clothing production globally for the brand. Baird operate 12 stores as well as supplying the brand to several key wholesale accounts.


Baird Group has over 50 stores across the UK, Europe and globally, trading as Suit Direct and Ben Sherman.

Our core aim is to Dress Men Well