What is networking?

by Michael Cheary

Let’s face it, networking sounds like one of those buzzwords people throw around at conferences while clutching a lukewarm coffee… 

But strip away the jargon, and it's really just about building genuine relationships with people who can help your career (and people you can help right back). Whether you're fresh out of university, considering a career change, or simply want to grow your professional circle, networking is one of the most powerful tools you've got. And you don't need to be a smooth-talking extrovert to do it well. You just need a bit of know-how and a willingness to start a conversation.

Here's everything you need to know to network with confidence:

What does networking mean?

Networking is the process of building and maintaining professional relationships that can support your career goals. That might mean meeting people in your field, swapping advice, sharing opportunities, or simply staying in touch with former colleagues.

At its heart, networking is a two-way street. It isn't about cornering someone and demanding a job. It's about creating connections where both sides offer value, whether that's knowledge, introductions, encouragement, or the occasional helpful tip.

Think of it like tending a garden. You plant the seeds (make a connection), water them regularly (stay in touch), and over time, you reap the rewards. 

The main types of networking

Networking comes in different shapes and sizes. Understanding the options helps you pick the approach that suits you best.

Offline networking

This is the traditional, face-to-face kind. It includes:

• Industry events and conferences. Great for meeting lots of like-minded people in one place and learning what's happening in your sector.
• Professional meetups and workshops. Smaller, more focused gatherings where conversations tend to feel more relaxed.
• Informal catch-ups. A coffee with a former colleague or a chat at a work social can be just as valuable as any formal event.

Online networking

Increasingly, networking happens behind a screen, and that's no bad thing. Online options include:

• LinkedIn and professional platforms. Perfect for connecting with people, sharing your expertise, and keeping your profile visible to recruiters.
• Virtual events and webinars. A low-pressure way to meet people from anywhere in the world without leaving your desk.
• Online communities and forums. Industry-specific groups, Slack channels, and discussion boards where professionals share ideas and opportunities.

The smartest strategy? Blend the two. Meet someone at an event, then follow up on LinkedIn to keep the relationship going.

How to improve your communication skills

Why networking matters for your career

You might be wondering whether all this effort is really worth it. Spoiler: it is. Here's why networking deserves a spot in your career toolkit.

• It opens doors to hidden opportunities. A large number of roles never make it to a job board, getting filled through referrals and recommendations instead. A strong network puts you in the room for those conversations.
• It builds your knowledge. Talking to people in your field keeps you up to date with trends, tools, and what employers are really looking for.
• It boosts your confidence. The more you connect with others, the easier it becomes to talk about your skills, ambitions, and value.
• It offers support and mentorship. A good network is full of people who've been where you are and are happy to share advice.
• It works both ways. Helping others succeed builds goodwill, and that goodwill often comes back around when you least expect it.

How to network effectively

Ready to get started? Here's how to network in a way that feels natural and actually gets results.

1. Be clear on your goals

Before diving in, think about what you want. Are you looking for a new job, advice on switching careers, or simply to grow your circle? Knowing your aim helps you focus your energy and have more meaningful conversations.

2. Start with people you already know

Networking doesn't always mean meeting strangers. Former colleagues, classmates, tutors, and friends are all part of your network. Reconnect with them first. Not only is it far less daunting, it can often be more successful.

3. Polish your online presence

Before you reach out to anyone, make sure your LinkedIn profile is up to scratch. A clear photo, a strong headline, and an up-to-date summary make a great first impression.

4. Listen more than you talk

The best networkers are curious. Ask questions, show genuine interest, and listen properly. People remember those who make them feel heard.

5. Follow up

Met someone interesting? Don't let the connection fizzle out. Send a quick, friendly message within a day or two to keep the momentum going.

6. Offer value first

Share an article, make an introduction, or offer a kind word. Giving before asking is the golden rule of networking.

What are interpersonal skills?

Practical networking tips

A few extra pointers to help you shine:

• Prepare a short introduction. Have a friendly, 30-second summary of who you are and what you do ready to go. No need to memorise a script, just know your key points.
• Set realistic targets. At an event, aim to have a few decent conversations rather than collecting every business card in the room.
• Stay consistent. Networking isn't a one-off. Set aside a little time each week to message a contact or engage with a post.
• Be yourself. Authenticity beats polish. People connect with real humans, not rehearsed sales pitches.
• Keep track of your contacts. A simple note about who you met and what you discussed makes future conversations much smoother (and avoids any awkward name forgetting incidents).

Common networking mistakes to avoid

Even with the best intentions, it's easy to slip up. Steer clear of these common pitfalls:

• Only reaching out when you need something. Nobody likes feeling used. Nurture relationships consistently, not just when you're job hunting.
• Talking only about yourself. Networking is a conversation, not a monologue. Show genuine interest in the other person, and don't forget to demonstrate what's in it for them.
• Trying to rush results. Networking isn't a pitch process. It takes time to build real trust, and pushing too hard too soon will put people off. Be patient.
• Forgetting to follow up. A great chat means little if you never speak again. Keep the connection alive.
• Taking up too much of someone's time. Unless you really hit it off, keep conversations short and focused. Being friendly, frequent, and to the point will keep you front of mind.
• Being embarrassed to ask for help. Most people are more generous than you'd expect. Networking is a mutually beneficial process, and there's nothing wrong with asking a genuine question or seeking a little guidance.
• Being too hard on yourself. Not everyone takes to networking straight away, and that's completely fine. It's a skill that improves with practice, so don't put too much pressure on yourself. It's just a conversation.
• Spreading yourself too thin. Hundreds of shallow connections won't help much. Focus on building a smaller number of genuine relationships instead.

Frequently asked questions

How do I start networking if I'm shy?

Start small and online. Begin by reconnecting with people you already know, then ease into LinkedIn messages and virtual events where there's less pressure. Listening and asking questions takes the spotlight off you and makes conversations feel far more comfortable.

Is networking only useful when job hunting?

No, networking is valuable at every stage. While it can help you land a new role, it also keeps you informed about your sector, supports your professional growth, and connects you with mentors and ideas that benefit your whole career.

How often should I network?

A little and often works best. You don't need to attend an event every week. Setting aside even 15 minutes to message a contact or comment on a post keeps your network active and your relationships warm.

What's the best way to follow up after meeting someone?

Send a friendly message within a day or two. Mention something specific from your conversation, thank them for their time, and suggest staying in touch. Keep it genuine and brief, there's no need to overthink it.

Does online networking really work?

Yes, online networking is hugely effective. Platforms like LinkedIn let you connect with professionals worldwide, showcase your expertise, and stay visible to recruiters. For the best results, combine your online efforts with the occasional face-to-face meeting.

Who should I network with?

Network with anyone who inspires, informs, or challenges you. That includes people in your field, those in adjacent roles, former colleagues, mentors, and even people earlier in their careers than you. A diverse network is a strong one - because you never know who holds the key to your next opportunity.

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