How to become an Account Manager


estimated salary
What do they do?

Want to help people get the most out of your products? You should be an Account Manager…

Account Managers act as the first point of contact at a company for their clients, ensuring that they always receive the best service possible.

They’re usually found working within the sales or marketing department, and may be dedicated to a single account, or look after several as part of a portfolio. It all depends on the size of the client in question. And, by size, we mostly mean demands…

Typical duties for an Account Manager could include:

  • Liaising with clients’ and identifying their needs
  • Putting together proposals to suit their requirements
  • Chasing up client requests
  • Keeping clients updated on new business or product developments
  • Managing budgets and payments
  • Dealing with any issues or complaints from clients
Is it right for me?

To become a successful Account Manager, maintaining a good working relationship with your clients is absolutely essential. Especially if you’re a big fan of working towards commission.

It’s your job to make sure that the service they receive goes above and beyond their expectations, to help ensure their business keeps coming back. Excellent communication skills (see also: listening), not to mention an in-depth understanding of your clients’ key business objectives, are similarly vital.

Other key skills for an Account Manager could include:

  • Excellent negotiation skills
  • Financial acumen, and experience managing budgets
  • Self-discipline
  • Initiative
  • Confidence
  • The ability to work well under pressure
Career Progression

Account Manager

Up to £40,000

Account Director

Up to £50,000

Marketing Manager

Up to £60,000

What's it really like?

I’ve always worked in sales, in some capacity, so being client facing wasn’t particularly new to me. But my favourite part of being an Account Manager is how dedicated you can be to the clients you represent. It’s my job to make sure that everyone I look after gets great service, and keeps on using our products. I’m almost like an extension of their business, more than ours. And aside from getting to know all my favourite clients through meetings, I get to wine-and-dine them too – and get paid for it. Whoever said there’s no such thing as a free lunch?

Get qualified

Many Account Managers vacancies are advertised as graduate positions. However, it’s more than possible to break into the industry without a degree, and previous sales or account management experience or qualifications will help you get started in the industry.

Managing Sales Accounts

Anyone who is involved with creating, managing and developing relationships with customers, and who wants to develop a solid understanding of the reasons for, and the skills involved in, maximising the commercial benefit of these relationships.

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Key Account Management

Mercuri's 2 day Key Account Management training course takes experienced sales professionals through a process of analysis and reflection, using real life customer data, to help them build a highly effective account plan.

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