How to become a Marketing Manager


estimated salary
What do they do?

Thinking about becoming a Marketing Manager? Let us convert you…

Marketing Managers are responsible for promoting a brand or service, as well as managing their team to maximise the performance of various marketing campaigns.

Specific duties for a Marketing Manager could include everything from strategic planning and budgeting, through to running digital campaigns, copywriting and managing social media channels.

Other tasks for a Marketing Manager could include:

  • Developing in-depth marketing plans
  • Overseeing the creation of promotional material
  • Managing marketing campaigns and budget
  • Looking after digital marketing activity
  • Analysing market trends
  • Reporting back on performance to key stakeholders
Is it right for me?

To become a Marketing Manager, it isn’t all about creative flair – excellent organisational and planning skills are also absolutely essential.

Aside from coming up with creative and copy for campaigns, it’ll be your job to monitor results and help achieve success with all of your activity. Without the right amount of preparation, forecasting and appropriate targeting beforehand, even the cleverest piece of advertising is likely to fall short.

You will also need to be pretty up-to-date with the latest industry developments. Those with a natural aversion to ad-words need not apply…

Other essential attributes for any aspiring Marketing Manager include:

  • The ability to keep up-to-date with the latest industry developments
  • Confidence
  • A willingness to take risks
  • Attention to detail
  • Excellent presentation skills
  • Analytical and results driven approach to your work
  • A natural affinity for acronyms (ROI, PPC, SEO, TTFN)
Career Progression

Marketing Executive

Up to 24,000

Marketing Manager

Up to 50,000

Marketing Director

Up to 60,000

What's it really like?

After graduating with a degree in English, I sort of fell into Marketing. Initially, I started out as a copywriter, writing product descriptions and copy for websites. But I really got interested in the SEO side of things (I know, sad right?), and took a CIM qualification to help me learn more. I then moved into SEO Management, and finally became a Marketing Manager full-time a few years ago. The best part of the job for me is seeing a campaign you’ve worked on grow, from planning stages through to completion. And also, when it has a positive ROI. The MD especially likes that part…

Get qualified

A large percentage of Marketing Managers are graduates. However, it is more than possible to break into the industry without a degree, and there are many marketing specific qualifications out there which will help you get started in the industry.

Digital Marketing CIM Digital Diploma in Professional Marketing L6 (Online)

This qualification is designed for those who currently work in marketing or are seeking to enter the industry and want to gain more specialist knowledge of digital marketing.

Enquire now

Digital Marketing Fast Track Course (3-Day Classroom)

This course is designed for those wanting to work in marketing or marketing professionals who want to specialise knowledge & understanding of what digital marketing is & how it relates to the marketing industry & turn that knowledge into successful marketing strategies.

Enquire now
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