How to become a General Manager


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What do they do?

Love taking the lead? You should be a General Manager…

A general manager is a mid to senior level management role, usually  reporting into a member of upper management, such as an MD (Managing Director) or CEO (Chief Executive Officer).  The role of a general manager may vary from company to company, but their main responsibility will generally be to manage a company, division or department’s day-to-day operations, and ensure it’s operating efficiently and making a profit.. 

Typical duties for a general manager include 

  • Hiring and training staff
  • Scheduling staff shifts
  • Setting sales targets 
  • Creating a sales strategy 
  • Managing customer complaints
  • Reporting results back to upper management
  • Identifying areas for cost savings
  • Setting and signing off on marketing or promotional strategies
Is it right for me?

Business acumen is a must for anyone who wants to become a general manager. You’ll generally need to have several years’ worth of management experience, as well as an  in-depth understanding of how to motivate your staff. 

To be successful as a general manager, you’ll need to be a multi-tasker as you’ll often be juggling multiple duties . Being confident in the decisions you’re making is also an essential skill. 

Other skills needed to become a General Manager include: 

  • Organisation 
  • Leadership
  • Strategic thinking 
  • Time management
  • Analytical thinking 
  • Negotiation
  • Interpersonal skills
What's it really like?

Get qualified

A degree isn’t necessary to become a general manager, though it may help to fast track you through the different management levels to a general manager position. Many general managers start their career in junior management levels and work their way up. However, a degree in Business and Management, Business Administration or a degree in a related subject (such as finance) could help your application stand out to employers.

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