How to become a Copywriter

£40,000

estimated salary

What do they do?

Does the spelling mistake in this sentence really annoy you? You should become a Copywriter…

Copywriters generate content (also known as ‘copy’), which is used either to promote a product or service, or to advise others on a particular subject area.

Although good Copywriters are found in almost every sector, they usually work within marketing, advertising, and PR; creating everything from press releases, emails and articles, through to brochures, product descriptions, and other forms of TV, web, and print advertising.

Their role also includes editing and proof-reading copy to ensure there are no spelling or grammar mistakes.

General duties for a Copywriter include:

  • Coming up with creative ideas and concepts that fit the brief
  • Carrying out research on products/services/topics and understanding their target audience
  • Writing copy that is persuasive, engaging, and interesting to read
  • Producing and presenting a range of content options
  • Ensuring all content is ‘on brand’
  • Monitoring the effectiveness of copy across various platforms
  • Using stakeholder feedback to make any necessary edits

Is it right for me?

A good Copywriter will have excellent English skills, alongside a creative mind and an ability to write clearly and persuasively for a variety of different audiences and situations.

You’ll also need to be thick-skinned, and able to take any constructive criticism on board to ensure your content fits in with the specified brief. Sticklers for grammar and spelling are also always welcome…

A good Copywriter will also need to have the following attributes:

  • Imagination
  • Accuracy
  • The ability to work under pressure
  • Attention to detail
  • Patience
  • Excellent communication skills

Career Progression

Junior Copywriter

Up to £20,000

Copywriter

Up to £40,000

Senior Copywriter

Up to 50,000


What's it really like?

I’m a Copywriter for a pretty large ad agency, which in a nutshell is varied, full-on, and exciting. My job mainly involves writing content for clients, whether it’s to go on their company websites, or to be used within advertising campaigns to promote them. I work closely with other creative professionals to build persuasive pitches, and it’s a great feeling when the hard work pays off. Of course, it can be stressful at times, especially when the client is very specific on what they’re looking for, but as long as I use their feedback constructively, the job always gets done to a high standard.



Get qualified

There are no set entry requirements to become a Copywriter, but many employers will ask for a degree in English, journalism, creative writing, or a similar field. Your writing skills will also be a big factor when it comes to being considered for a role in copywriting, and any related courses or work experience (as well as being able to show examples of your work) will undoubtedly improve your chances.

Copywriting course (Level 4 Diploma)

Our copywriting course has a proven track record, and has helped many people change careers, start their own businesses, get jobs, and freelance work.

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Copywriting: an Introduction

This course delivers invaluable and essential copywriting knowledge at an introductory level. It is designed for anyone who is starting on their copywriting careers – and if you want to know where and how to begin your commercial writing career effectively, this course is ideal for you.

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