Senior Social Media Executive
Position: Full time – permanentLocation: Gatwick / Brighton / London HybridAre you an enthusiastic and confident marketer with demonstrable experience in managing end to end social media campaigns, as well as having experience in planning and executing paid social campaigns? Are you interested in both creating and posting innovative and audience relevant social content, but also really enjoy looking at result, analytics and A/B testing to assist with social media marketing decisions? Are you ready to pass on that experience to others within an exciting and vibrant sector? If so, apply now, as we are looking for a Senior Social Media Executive to play a key role in creating compelling, high-quality content that strengthens our brands for The UK Food & Drink Shows and The London Coffee Festival. You will drive engagement and grow our audiences, whilst passing on your knowledge to our junior team members, helping them to develop. The UK Food & Drink Shows and The London Coffee Festival are award-winning exhibitions for the food, drink, retail and hospitality sectors, uniting the industries and sharing the latest developments. Working closely with the Head of Brand, you will manage social channels, edit reels, boost posts, and execute paid campaigns, as well as collaborate with junior members of the team to offer guidance and ensure best practice. What you'll be doing:Developing and executing an innovative content calendar across Instagram, Facebook, LinkedIn and TikTok aligned with the objectives of The London Coffee Festival and The UK Food & Drink Shows, maximising engagement and reachManaging the day-to-day operations of social media accounts, including content scheduling, posting, and audience interaction Planning and executing paid social campaigns (Meta, TikTok, LinkedIn) including audience targeting, budgeting, and A/B testing and managing Google Ads campaigns to drive ticket sales, registration and awarenessConducting ongoing testing and closely monitoring all spend management, creative and targeting whilst evaluating all accountsAnalysing social media performance metrics, providing insights to optimise campaigns and inform content creation, as well as reporting on Paid & Organic social media campaigns for Events and Paid PartnershipsCapturing and editing short-form video content (reels, TikToks, etc.) pre-event and at the eventsCoordinating social media campaigns to promote commercial content for sponsors and partners, ensuring alignment with brand goalsIdentifying and liaising with relevant influencers and content creators for collaborationsStaying updated on social media trends, platform updates, and industry best practices, sharing recommendations with the teamSupporting the marketing team by integrating social media activities into broader campaigns and communications plansRepresenting the brand at key events, capturing live content and driving real-time engagementProviding guidance and mentorship to the Marketing Executive and Marketing Assistant, ensuring alignment with best practices in social media and content strategyWhat you'll need:Strong experience of working across multiple digital and social platforms and a solid understanding of digital marketing best practices and emerging trends, including how to tailor these to different platforms, events and audiencesExperience managing the day-to-day operations of social media accounts, including content scheduling, posting, audience interaction and analyticsExperience managing budget and paid campaigns across Meta Business Suite and Google Ads is essential and TikTok Ad Manager is desirableExperience in A/B testing and managing Google Ads campaignsExperience with social scheduling software (e.g. Sprout) and video content editing software is essential; knowledge of Adobe Analytics & CapCut is desirableExperience capturing and editing short-form video contentExcellent organisation skills, with the ability to manage multiple projects and priorities effectively and work to strict deadlinesImagination and a genuine interest and proven talent for crafting fresh, engaging content that captivates and convertsAn enthusiastic, self-motivated and proactive approach with fantastic teamwork and collaboration skills Excellent communication skills, both written and verbal – and the ability to network and confidently communicate with stakeholders at all levelsExceptional attention to detail and fantastic copywriting skillsExperience mentoring or working closely with junior members of the team is desirable (or an ability and willingness to do this)Proficient IT skills including MS Office (Word, Excel, PowerPoint, Outlook, etc)A willingness to travel and attend UK industry events and visit clients to capture contentCompany Benefits and Initiatives Include:25 days annual leave in addition to bank holidays - increasing by one additional day after 6 years, up to a maximum of 30 days.An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.A volunteer day to take for supporting a chosen charity and giving back to the community.Opportunity for hybrid workingContributory PensionLife Assurance SchemeGroup Income ProtectionEnhanced family-friendly leave pay entitlementsWellbeing benefits, including: A health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.Cycle to Work SchemeElectric Car SchemeWhy work for usWe provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.
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