Dynamics 365 Product Owner/Business Lead
Dynamics 365 CRM Product Owner / Business Lead Location: Manchester, hybrid working with typically three days per week on site and occasional UK travelRole scope: Group wide The opportunity The client is seeking a business focused Dynamics 365 CRM Product Owner to take ownership of their existing Dynamics 365 Sales and Customer Insights platform and lead its evolution and adoption across the wider group. Dynamics CRM is already live within part of the organisation and delivering value. The next phase is about embedding, improving, and scaling that capability. The focus is on ensuring the platform is used consistently, data is trusted, and teams understand how CRM supports growth, collaboration, and client outcomes. This role sits within Group IT to maintain a group wide remit but is deeply embedded in the business. It is a product ownership and adoption leadership role, not a development or support position. The successful candidate will be the internal subject matter expert for Dynamics CRM, acting as the bridge between business stakeholders, IT, data teams, and Microsoft implementation partners. About the role Dynamics 365 CRM ownership Act as the group owner for Dynamics 365 Sales and Customer InsightsOwn the CRM product roadmap, backlog, and prioritisation in line with business strategyEnsure the platform is configured, used, and evolved to deliver measurable business valueServe as the internal authority on Dynamics capability, configuration options, and best practice Adoption, enablement, and data quality Drive user adoption and engagement across the organisationEstablish and promote best practice for CRM usage, data quality, and standardsDevelop training, enablement, and guidance for users and super usersBuild a network of CRM champions across business units to embed consistent ways of working Business engagement and change Work closely with business leaders, marketing teams, and client facing functions to understand needs and pain pointsTranslate business requirements into clear and practical CRM solutionsAct as a trusted advisor, helping stakeholders understand what Dynamics can and cannot doSupport cultural change away from siloed tools and spreadsheet driven processes Delivery and partner collaboration Work with Microsoft implementation partners during design, delivery, user acceptance testing, and release cyclesSupport data migration and consolidation from legacy or acquired CRM systemsCollaborate with internal IT, data, and Power Platform teams to ensure alignment with wider group architecture and governanceContribute to the planning and mobilisation of future CRM rollouts across additional business units Continuous improvement and future roadmap Own continuous improvement of the CRM platform, staying up to date with Dynamics releases and capabilityIdentify opportunities to enhance reporting, insights, and customer visibilityContribute to early stage thinking around future expansion of the Dynamics platform, including potential ERP or Finance and Operations initiatives, where appropriate What the role is and is not This role is a business facing Dynamics CRM product ownership and adoption leadership positionIt is hands on with configuration, capability, and continuous improvementIt plays a central role in shaping how CRM is used across a growing groupThis role is not a Dynamics development roleIt is not a support desk or ticket driven admin roleIt is not a pure infrastructure or Power Platform governance role Essential experience Strong functional experience with Dynamics 365 CRM, particularly Sales and ideally Customer InsightsProven experience owning or leading a CRM platform from a product or functional perspectiveDemonstrated success driving user adoption, data quality, and behaviour changeConfidence engaging senior stakeholders and influencing ways of workingExperience working with external delivery partners and internal technical teams Desirable experience Experience rolling out CRM across multiple business units or acquired organisationsBackground in professional services, advisory, or complex stakeholder environmentsFamiliarity with the wider Microsoft ecosystem including Dataverse, Power Platform, and integrationsAwareness of Dynamics Finance and Operations or ERP environments, though not essential Why join The role offers the opportunity to own and shape a group wide CRM platform at a pivotal stageIt provides high impact visibility across IT leadership and the wider businessThere is genuine scope to influence how data, CRM, and customer insight support growthThe client offers hybrid working with flexibility, supported by a collaborative and pragmatic cultureFast growing organisation with an enviable cultureExcellent overall packageLeave a lasting legacy and really impact the organisation in a positive way
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