Average Marketing Specialist salary in London

We are parterning with global leaders in the financial learning and qualifications space. The company are looking to hire a Marketing Specialist who can work closely with the Head of Marketing to developing the B2B marketing plan and delivering across all channels. Role is based in London, and is office based 3 days per week. Client Details The client are leaders in the financial investment qualifications, working with global financial institutions on providing their employees with the relevant training courses and exams. They are looking to hire a B2B Marketing Specialist into their growing marketing team in London. Description Key responsibilities of the Marketing Specialist: Take ownership of the execution of B2B marketing initiatives, including managing marketing planning and execution for the Professional Qualifications business lineCampaigns: Develop targeted and effective marketing campaigns to drive lead generation and engagement, utilizing all relevant channels across email, social, web and eventsSocial media: Take ownership of the brand's social media presence and forward strategy, including preparing content for posts, prepare impactful copy, generate content in different forms of media, driving social following and engagement, and expanding the number of channels for the brand, ultimately growing brand visibility, engagement and enhancing market sentimentEvents: Organize and deliver high-quality webinars and corporate events - including being responsible for delegate communications, organization of agendas, speaker coordination, physical assets and run sheetsContent: Conceptualize and develop short-form content in diverse formats and working across all stages of the marketing funnel to drive audience engagement and funnel throughput in a diverse variety of formats, including web, video, infographics, testimonials and reportsWeb: Manage B2B elements of the website, including writing and updating content, creating pages and forms, using the CMS, and pursuing functionality enhancementsData: Utilize advanced data analytics to inform both strategic and operational decisions, leveraging insights to drive campaign innovation and adaptability, including using Conversion Rate Optimization (CRO) techniques to enable maximization of ROI and effectivenessTake on tasks and projects beyond core remit as business needs evolve - providing hands-on support across priority initiatives, processes, and ad-hoc projects to ensure team and commercial goals are met Profile The successful candidate: Proven experience in digital and data-driven marketing within education and financial services, with a commercial focusExperience in a B2B marketing environment, having had direct responsibility for lead-generating marketing campaigns using inbound, outbound and account-based methodsExperience implementing a content marketing strategyExcellent copywriting and proofreading skillsExperience with the use of digital marketing tools and social media to create audience engagementExperience in using analytics packages, e.g. Google AnalyticsExperience in marketing automation platforms, ideally MarketoKnowledge of Adobe InDesign, Photoshop, Premier Pro or similar graphics and video softwareKnowledge of CRM systems, preferably SalesforceProject management skills, including for event deliveryExperience in using website CMS tools and basic HTML knowledge Job Offer Competitive.

Our client is seeking an Event Marketing Specialist to manage and deliver their international events and webinar programme, with a strong focus on lead generation, customer engagement and supporting sales pipeline growth.Working closely with the Head of Marketing and wider marketing team, you will take ownership of the end-to-end planning and delivery of both virtual and in-person events, including trade shows, conferences and webinars. The role will involve managing approximately 20 physical events and 5 webinars per year, ensuring they align with wider marketing and commercial objectives.Key ResponsibilitiesPlan and deliver international events and webinars from concept through to post-event reportingManage event logistics, timelines, suppliers and internal stakeholders to ensure successful deliverySupport budget planning, forecasting, and ongoing management for eventsSupport audience generation campaigns in collaboration with marketing teams.Work closely with sales teams to maximise engagement and pipeline opportunities through eventsManage relationships with event organisers, agencies and vendors.Monitor and report on event performance and ROI, using tools such as SalesforceKey attributes3+ years’ experience managing physical and virtual event marketing programmes (Essential)Experience delivering international events and webinarsStrong project management and organisational skillsExperience working with vendors and cross-functional teamsConfident using webinar platforms such as Zoom or Microsoft TeamsExperience managing event budgets and reporting on performanceDegree or qualification in Marketing or Business (Desirable)Experience with Salesforce or marketing automation platforms (Desirable)Please note: Due to the large volume of applications we receive for each position we will only be able to respond to applications received with the relevant skills. Should you not hear from us within a week, unfortunately on this occasion your application has been unsuccessful. March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment’s Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.Consultant: Donna Jackson

Our client is seeking an Event Marketing Specialist to manage and deliver their international events and webinar programme, with a strong focus on lead generation, customer engagement and supporting sales pipeline growth.Working closely with the Head of Marketing and wider marketing team, you will take ownership of the end-to-end planning and delivery of both virtual and in-person events, including trade shows, conferences and webinars. The role will involve managing approximately 20 physical events and 5 webinars per year, ensuring they align with wider marketing and commercial objectives.Key ResponsibilitiesPlan and deliver international events and webinars from concept through to post-event reportingManage event logistics, timelines, suppliers and internal stakeholders to ensure successful deliverySupport budget planning, forecasting, and ongoing management for eventsSupport audience generation campaigns in collaboration with marketing teams.Work closely with sales teams to maximise engagement and pipeline opportunities through eventsManage relationships with event organisers, agencies and vendors.Monitor and report on event performance and ROI, using tools such as SalesforceKey attributes3+ years’ experience managing physical and virtual event marketing programmes (Essential)Experience delivering international events and webinarsStrong project management and organisational skillsExperience working with vendors and cross-functional teamsConfident using webinar platforms such as Zoom or Microsoft TeamsExperience managing event budgets and reporting on performanceDegree or qualification in Marketing or Business (Desirable)Experience with Salesforce or marketing automation platforms (Desirable)Please note: Due to the large volume of applications we receive for each position we will only be able to respond to applications received with the relevant skills. Should you not hear from us within a week, unfortunately on this occasion your application has been unsuccessful. March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment’s Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.Consultant: Donna Jackson