Average Marketing Manager salary in Newcastle Upon Tyne

Job Description – Revenue & Marketing ManagerSalary: Competitive, dependent on experience Reports to: Chief Operating Officer Location: National role – travel required Sector: PBSA (Purpose-Built Student Accommodation)Role PurposeThe Revenue & Marketing Manager is responsible for maximising occupancy, rental income, and revenue performance across the PBSA portfolio through data-led pricing, competitor benchmarking, marketing optimisation, and occupancy strategy.This role blends revenue management, lettings marketing and commercial strategy, ensuring each asset is priced correctly, positioned competitively and supported by marketing activity that drives demand and conversion throughout the full letting cycle.The post holder will take ownership of pricing strategy, regular price-point reviews, competition analysis and occupancy forecasting, working closely with site teams, marketing partners and leadership to optimise lettings performance across all locations.Key ResponsibilitiesRevenue Strategy & Pricing ManagementThe Revenue & Marketing Manager will own and deliver a national revenue strategy designed to maximise occupancy and income across the portfolio.Key responsibilities include:· Implementing and managing dynamic pricing strategies across all assets.· Conducting regular price-point reviews at both national and asset level, aligned to demand, letting pace and competitor positioning.· Identifying opportunities to drive revenue, protect headline rents, and optimise incentives and discounting.· Ensuring pricing decisions balance short-term occupancy goals with long-term income and asset value.· Working closely with operational teams to ensure pricing frameworks are clearly understood and consistently applied.Competition & Market AnalysisA core element of the role is deep and continuous competitor intelligence.This includes:· Monitoring competitor pricing, incentives, product offering, marketing tactics and occupancy trends at a local level.· Producing structured competitor analysis reports to inform pricing, marketing and letting strategies.· Understanding local market dynamics including university intake sizes, visa trends, supply pipeline and economic influences.· Translating market intelligence into actionable recommendations that directly influence revenue and occupancy performance.Occupancy Planning & Lettings StrategyThe role will lead on strategic occupancy planning, ensuring letting performance aligns with annual targets.Responsibilities include:· Forecasting occupancy and letting pace throughout the cycle.· Identifying early risks to target and implementing corrective strategies.· Designing and executing phased leasing plans, including early-bird, mid-cycle and late-cycle tactics.· Supporting site teams during peak periods to maintain momentum and conversion performance.· Ensuring all assets have a clear, data-led occupancy strategy tailored to their local market conditions.Lettings Marketing Strategy & OptimisationThe Revenue & Marketing Manager will work closely with internal teams and external agencies to ensure marketing spend directly supports revenue objectives.This includes:· Managing and refining lettings marketing strategy to support pricing and occupancy goals.· Evaluating marketing channel performance, ROI and conversion effectiveness.· Aligning campaigns, messaging and timing with letting phases and pricing strategies.· Ensuring marketing activity reinforces competitive positioning and value proposition for each asset.· Supporting partnerships with universities, agents and referral channels where they enhance demand quality and conversion.Performance Analysis & ReportingThe role is highly data-driven and accountable for results.Responsibilities include:· Producing regular reporting on occupancy, leasing pace, pricing performance and marketing effectiveness.· Analysing conversion funnels to identify drop-off points and revenue leakage.· Providing clear, actionable insights to the COO and wider leadership team.· Ensuring dashboards, CRM systems and reporting tools are accurate and effectively utilised.· Using data to challenge assumptions and continuously refine strategy.Collaboration & Operational SupportWhile commercially focused, this is a hands-on role that works closely with on-site and central teams.This includes:· Supporting on-site teams in understanding pricing decisions and occupancy strategies.· Providing guidance during periods of underperformance or market volatility.· Contributing to mobilisation strategies for new developments or acquisitions from a revenue perspective.· Supporting training and process improvements related to sales discipline, pricing compliance and conversion.Skills, Experience & Attributes RequiredThe ideal candidate will have:· Proven experience in revenue management, pricing strategy, lettings, or commercial roles within PBSA, BTR, hospitality or a similar asset-backed sector.· Strong analytical capability with confidence working with pricing models, data sets and forecasts.· Experience conducting competitor and market analysis and translating insight into action.· A commercial mindset with a focus on maximising both occupancy and yield.· Strong communication skills, able to influence both senior stakeholders and on-site teams.· The ability to work nationally, managing multiple assets simultaneously.· Flexibility to travel regularly across the UK.Role FitThis role suits a commercially sharp, detail-driven professional who thrives at the intersection of pricing, marketing and occupancy strategy. It is ideal for someone who enjoys using data and market insight to drive performance, challenge status quo thinking and directly influence revenue outcomes across a growing PBSA portfolio.

Are you a creative, organised Marketing professional who enjoys turning complex ideas into clear, compelling stories?Do you thrive in a varied role where no two days are the same – balancing digital campaigns, content creation, and events, while working closely with technical and commercial teams?Looking for a permanent Marketing role where your ideas are valued, flexibility is genuinely supported, and your work contributes to something meaningful and future-focused?Gillespie Recruitment are delighted to be recruiting a Marketing Coordinator on behalf of an innovative, fast-growing global software company based in Newcastle upon Tyne.This is a fantastic opportunity to join a purpose-driven organisation at the forefront of renewable and offshore wind technology, where collaboration, inclusivity, and professional growth are embedded into the culture.The RoleReporting directly to the Senior Marketing Manager, the Marketing Coordinator will play a key role in supporting the planning and delivery of multi-channel marketing campaigns.You’ll work across digital marketing, events, employer branding, and content creation – collaborating with colleagues across the business to transform technical software solutions into engaging, benefit-led messaging for a global audience.This role is ideal for a Marketing professional who enjoys variety, takes ownership of their work, and is excited by the challenge of supporting a rapidly scaling technology business.Key ResponsibilitiesCampaign Planning & DeliverySupporting integrated marketing campaigns across digital and traditional channelsAssisting with campaign delivery aligned to business growth objectivesContent CreationWriting and editing content for websites, blogs, case studies, emails, newsletters, and social mediaTranslating complex technical information into clear, engaging marketing copyCreating marketing assets and sales collateral using tools such as CanvaCoordinating video, demo, and promotional content with internal stakeholders and external agenciesEmployer BrandingCreating content that showcases company culture, people, and values across social and digital channelsEvents & WebinarsResearching and supporting attendance at industry events, conferences, and exhibitionsCoordinating logistics, materials, and promotional activity for eventsSupporting the planning and delivery of webinars and online eventsIdentifying third-party event, podcast, and partnership opportunitiesPR & CommunicationsSupporting press activity and working with a PR agency on press releasesWebsite & Digital MarketingUpdating and maintaining website content using WordPressAssisting with SEO and website optimisation initiativesMarket Research & Internal CommunicationsConducting competitor analysis and market researchSupporting internal communications to keep teams aligned and informedAbout YouEssentialProven experience supporting multi-channel marketing campaignsStrong copywriting and content creation skillsAbility to translate complex or technical information into benefit-led messagingExperience with email marketing, CRM platforms, and B2B social mediaExperience updating website contentStrong organisational skills with the ability to manage multiple prioritiesA proactive, can-do attitude and ability to work both independently and as part of a teamDesirable3+ years’ experience in a B2B Marketing roleExperience within technology, SaaS, or engineering-led environmentsExperience supporting events and industry exhibitionsFamiliarity with HubSpot, Canva, and WordPressVideo content experienceYou’ll be professional, confident communicating with a wide range of stakeholders, and comfortable working in a growing business where roles naturally evolve as the company scales.What’s on OfferPermanent roleSalary £26,000 – £32,000, depending on experienceHybrid working with fully flexible hoursNewcastle upon Tyne office for collaboration and team connectionPerformance-based bonusesEnhanced sick paySupport for professional membershipsRailcard reimbursementA genuinely inclusive, people-focused cultureThe opportunity to grow your career as the business continues to expand

Interim Marketing ConsultantOur client, a successful tech scale-up and cash generative SME, with a £10m turnover and employing 100 staff, is looking to double in size in the next five years under the guidance of its experienced, highly charismatic and driven Founder and executive team.Their B2C Health & Fitness platform provides individualised coaching to deliver cutting-edge support for nutrition, exercise and lifestyle improvement. To date, the company has built a strong acquisition engine driven by organic content, paid social and significant monthly media spend.They now seek to appoint an Interim Marketing Consultant to connect data across their various channels to make better, faster decisions as they move toward a more efficient, data driven growth model, bringing together organic, paid and email into a structured cross-channel function. Your specific responsibilities as Interim Marketing Consultant will include:Establishing clear visibility across the full funnel, channel by channelMapping customer acquisition journeys, ascertaining where users come from, how they move through the funnel, what drives conversion and where they drop offIdentifying gaps, mapping customer journeys, defining a reporting frameworkWorking with data partners to build forecasting models and sustainable processesConnecting cross channel dataBuilding reporting, insight and decision-making capabilityBringing about faster, more effective decision makingAs Interim Marketing Consultant, you will need experience of:Cross-channel marketing and funnelsData, analytics and attribution (Direct to Consumer/Subscription)Building reporting frameworksForecasting and using marketing toolsOperating at Chief Marketing Officer, Marketing Director or Head of Marketing levelTech or Health applications (advantageous)Rewards & benefits£600-900 per day3-6 month contractFree on-site gymPlease note: High levels of interest mean we will only contact you if your application is shortlisted and this will happen within five working days. You must also be eligible to work in the UK.