Head of Marketing
Head of Marketing, B2B, Workforce Solutions, Liverpool, Up to £75K DOE This fast-growing business needs a hands-on leader who can turn marketing into a valuable growth tool for global regulated markets. This is not a "build it from zero" role. The foundations exist. What's needed now is someone who can bring sharper thinking, stronger commercial discipline, and sector insight to elevate what's already in motion. You'll join the leadership team and work closely with sales, shaping how the business shows up in the market and how marketing directly supports revenue. Why this role stands out They operate in a trust-driven space where buyers care about certainty, compliance, speed, and risk mitigation. Marketing needs to reflect that reality with clear positioning, confident messaging, and campaigns that genuinely help sales open and close opportunities. This role suits someone who enjoys setting direction but isn't afraid to roll up their sleeves, while developing a junior team into commercially aware marketers. What you'll be responsible for Commercial marketing leadership Define and evolve the marketing direction to support growth targetsRepresent marketing at leadership level, influencing go-to-market decisionsSimplify and communicate complex solutions in a way buyers understandCreate focus, structure, and quality standards across all marketing activity Building team capability Lead and mentor a developing marketing teamRaise skills across demand generation, content, campaign execution, and performance trackingIntroduce stronger planning, prioritisation, and review rhythmsStay hands-on where needed, always with a coaching mindset Driving execution Deliver demand generation across digital channels, content, SEO, email, events, ABM, and partnershipsOwn the website, brand narrative, and content directionWork in close partnership with sales to improve lead quality, conversion, and pipeline flowManage external agencies and suppliers with clear outcomes and accountability Sales & stakeholder alignment Build trusted relationships across sales, payroll, operations, and leadershipEnsure marketing activity aligns tightly with commercial objectivesTrack and communicate results clearly - from activity through to pipeline impact Who we're looking for Proven experience as Head of B2B Marketing within EOR, payroll, employment services, MSP, HR tech, or a similar compliance-led sectorComfortable owning strategy while remaining close to deliveryProven ability to generate demand and support revenue growthExperience managing and developing peopleStrong commercial instincts - pipeline, conversion rates, ROI matter to youConfident partnering with sales leaders and senior stakeholders What's on offer A genuine leadership role with a seat at the tableThe opportunity to define how marketing drives growth in a fast-growing businessA capable team ready for strong leadership and developmentCompetitive salary and benefits package If you're a commercially minded marketing leader who understands regulated B2B environments and wants real influence, I'd love to speak with you.
read more