Average Marketing Director salary in the UK

Hospitality / Casual DiningCompetitive Package LeicestershireRef: 10210The CompanyOur client is a fast-growing, energetic casual dining brand with huge ambitions and a standout identity. With rapid international growth, investment in innovation and a culture that champions creativity, pace and ownership, they're building one of the most exciting brand stories in the sector. This is a company where marketing genuinely shapes strategy, and where bold ideas, sharp commercial thinking and great leadership have a visible impact on performance.The RoleThis is a newly created, high-impact leadership role owning the entire marketing function and shaping the future brand direction. You'll define and deliver the marketing strategy across brand, digital, growth, campaign planning, content, promotions and guest experience setting the vision, building capability and leading a talented team.Leading both long-term brand-building and short-term commercial activation, you'll oversee the full marketing mix: new product and category launches, seasonal campaigns, LTOs, promotional calendars, in-store activation, digital strategy, CRM, PR and social. You'll bring a strategic, insight-led mindset, introduce robust processes, and ensure marketing is a consistent driver of guest acquisition, frequency and sales uplift.Working closely with the Board and C-Suite, as well as operations, digital and creative partners, you'll elevate brand consistency, evolve the identity and ensure campaigns land brilliantly across all channels. You'll manage the marketing budget, develop agency partnerships, champion data and performance insight, and create a function that thrives on pace, creativity and delivery.The PersonYou'll be an accomplished senior marketing leader with proven experience in fast casual dining, QSR, multi-site F&B or restaurant brands. You'll bring a blend of big-brand rigour and the agility gained from a scaling or challenger environment, with a track record of leading teams, building functions and delivering commercially strong campaigns at pace.Commercially astute, brand-driven and deeply customer-focused, you'll excel at combining strategic clarity with hands-on delivery when required. You'll be confident influencing at board level, energised by growth, and brilliant at shaping teams, processes and culture. Most importantly, you'll bring the vision, leadership and momentum needed to take an ambitious brand to the next phase of national growth.How to ApplyIf you're looking for a senior leadership role where you can own the marketing function, shape the brand and play a pivotal part in the growth of a fast-moving, ambitious restaurant group, please apply by clicking the button below, attach your full CV in Word format, and quote reference number 10210.

My client a luxury renowned brand in travel are seeking an assertive and dynamic Senior Head of Marketing/Director of Marketing to drive the brands marketing strategy and achieve ambitious sales targets. To be successful in this role you will have strong leadership, commercial acumen, and an in-depth understanding of multi-channel marketing and sales tactics. The role in a nutshell: This senior role requires strong leadership, commercial acumen, and an in-depth understanding of multi-channel marketing and sales tactics. As the brand ambassador in the UK, you will work closely with our international head office to align on brand guidelines, product updates, and communications, whilst leading the UK marketing team to success. The role requires someone who can manage fast-moving, multi-channel campaigns, switch gears tactically when needed, and keep everything aligned with broader business goals - all whilst leading a team and supporting key growth areas like new product launches. The role requires the successful candidate to have a vast amount of experience within different channels of marketing - including TV, inserts, sponsorships, prospecting and more. Key Duties: Achieve ambitious sales targets through innovative and effective marketing strategies.Develop and execute commercial and marketing tactics that drive sales growth, increase repeat bookings, and grow the customer database.Manage brand positioning, product updates, and communications in collaboration with the international head office.Take the lead on key product launches, anniversaries, and milestone events, ensuring clear, consistent, and impactful communication.Develop and implement a yearly strategic marketing plan designed to achieve sales targets and increase brand awareness.Lead the marketing strategy across a full multi-channel mix, including offline, online, direct marketing, events, and partnerships.Oversee the day-to-day execution of the marketing strategy, including the development of core marketing collateral, events, and campaigns.Work closely with digital teams to align on campaigns that support overall brand objectives.Manage the marketing budget effectively, ensuring the optimal allocation of resources.Adapt marketing strategies based on performance, market trends, and competitor activity, always seeking innovative ways to increase sales.Work with internal and external stakeholders to ensure the smooth execution of marketing plans and initiatives.Influence teams to succeed by setting a high standard of excellence, attention to detail, and pragmatic decision-making. Key Skills & Competencies: Leadership & InfluenceCommercial AcumenData-driven & AnalyticalCreative Problem Solver Experience required: You will need to have proven experience in a senior marketing role, ideally within luxury travel, hospitality, or related industries.Be able to demonstrate success in developing and executing marketing strategies that achieve sales growth and increase brand awareness.Strong leadership skills with experience managing teams and working cross-functionally.High level of commercial and analytical thinking, with a focus on driving results.Exceptional communication skills, both written and verbal. If you're a results-driven marketing leader with a passion for luxury travel and a proven track record of achieving sales targets, apply for the role today. Join my client in shaping the future of their brand and driving exceptional growth in this exciting sector. Interested? Please follow the instructions to apply and attach your CV; this vacancy is being managed by Gemma Thelwell on

Director of Marketing Senior leadership role within a well-established, highly trusted B2C brand with national reach and a loyal customer base. The business operates at scale, invests heavily in direct marketing and digital acquisition, and is focused on driving consistent, cost-effective customer demand aligned to operational capacity. Director of Marketing will take full ownership of marketing performance, with a strong emphasis on high-volume direct marketing, digital channels, CRM, and data-led decision making. You’ll lead a capable in-house team and work closely with specialist agencies to deliver measurable growth. Responsible for ensuring marketing activity delivers a predictable flow of qualified customers within agreed acquisition budgets, while continuing to strengthen brand trust and long-term customer relationships. Key responsibilities include: Leading and optimising high-spend direct marketing campaigns (Owning digital marketing strategy and performance, including agency managementDriving multi-channel B2C campaigns, direct mail, digital, email, SMS and telesalesManaging marketing operations to ensure flawless execution at pace and scaleOverseeing and developing the marketing technology stack and CRM capabilityPartnering cross-functionally with operations, customer services, sales and ITManaging and forecasting marketing budgets, ROI and cost-per-acquisitionAnalysing campaign performance and using insight to continuously improve results This role suits a commercially minded, data-driven marketing leader who thrives in high-volume B2C environments and is comfortable balancing brand, performance and operational delivery. Senior experience in B2C marketing, with strong DM and digital expertiseSuccess managing large acquisition budgets and performance-led campaignsExcellent operational discipline, project management and prioritisation skillsStrong analytical capability with confidence interpreting data and KPIsExperience working with data suppliers, print partners and external agenciesA hands-on, resilient leadership style with a customer-first mindsetThe ability to operate at pace within a complex, multi-stakeholder business What’s On Offer Competitive base salarySenior management bonus schemeEnhanced pension contributionsPrivate medical coverLife assuranceEmployee discounts This is a rare opportunity to shape and lead marketing strategy for a large, established B2C brand where direct marketing and digital performance genuinely drive the business forward