Social Media & Influencer Marketing Manager £50,000London/Hybrid A much-loved, British lifestyle brand, with a strong digital presence, is looking for a Social Media & Influencer Marketing Manager to join their ambitious and creative marketing team in this newly created role. This brand is known for its playful, elevated aesthetic and for building a genuine connection with its community - both online and IRL. You’ll play a key role in shaping and delivering their social media and influencer strategy, bringing the brand to life through authentic storytelling, innovative campaigns, and engaging, on-brand content. Working closely with the wider Brand and Digital teams, you’ll lead all things social and influencer - from concept to delivery - overseeing strategy, creative direction, community engagement, and partnerships. This is an exciting opportunity for a creative, hands-on social media professional who’s ready to play a key part in setting strategy, lead content direction, and make a real impact within a supportive, values-driven business. Key Responsibilities: Play a key role in setting the brand’s social media and influencer marketing strategy, ensuring alignment with seasonal campaigns, commercial goals, and brand tone.Own the social content calendar, creating and approving engaging, trend-led content across all platforms.Oversee influencer activity, from strategic partnerships and gifting programmes to events and affiliate campaigns, ensuring measurable results and brand consistency.Confidently represent the brand on camera when required, contributing to authentic, story-driven content that connects with the audience.Collaborate with the Brand and Digital Marketing teams to align organic social, paid campaigns, and influencer initiatives.Manage and mentor the Social Content Creator, offering feedback, creative direction, and guidance to elevate output.Track performance metrics, analyse campaign results, and report insights to inform future strategy.Stay on top of social trends, emerging platforms, and influencer best practices to keep the brand ahead of the curve. Experience & Skills: 5 years’ experience in social media and influencer marketing within fashion, lifestyle, or consumer brands.Proven track record of managing social strategies and influencer campaigns that drive engagement and deliver measurable results.Confident content creator, experienced both behind and occasionally in front of the camera.Excellent understanding of social platforms, trends, and analytics tools.Strong creative eye with the ability to ensure brand tone and visual identity remain consistent across channels.Experience mentoring or line managing a small creative team.Highly organised, proactive, and collaborative, with great communication skills and attention to detail. Why you’ll love it here:You’ll be joining a forward-thinking, scaling brand that’s proud of its culture, creativity, and commitment to making a positive impact. Expect a flexible hybrid setup (with early-finish Fridays), a supportive and fun team, and the opportunity to grow your career in a business that’s truly thriving. Diversity & Inclusion: ILMJ values diversity, equality and inclusion and encourages applicants from all backgrounds and identities.
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