Digital Marketing Manager
Role: Digital Marketing ManagerSector: Performing ArtsPermanent: Full TimeLocation: LondonSalary: £40,000 - £45,000Reports to: Head of MarketingRef: LH202515VisionFR is helping a Performing Arts company find a Digital Marketing Manager. Our client runs over 500 live and online events annually. The Digital Marketing Manager will be joining a creative, friendly, motivated and supportive team with excellent company benefitsThe role of the Digital Marketing ManagerAs the Digital Marketing Manager, you will manage, plan and optimise paid digital marketing and will lead paid digital channels, providing insights and recommendations to optimise efficiency.Plan and optimise paid digital campaigns across channels to reach ticket sales targetsOwn multi-million-pound annual digital marketing budgets and allocate across channels to maximise ROIMake recommendations for content capture and best assets for adsAudit best targeting and audiences to date across accounts to help inform strategy moving forwardContribute to the development and implementation of a digital marketing strategy for American and European marketsEnsure accurate tracking, attribution, and measurement of all paid digital activitiesAnalyse web traffic to find opportunities for improving audience segmentation and campaign targetingAnalyse campaign performance as well as daily and weekly ticket sales to provide insights and recommendations for continuous improvementMeasure and report on campaign results to producers of tours being promotedShare results and strategy effectiveness with the MD and Head of Marketing, drawing insights and providing recommendations for improved performanceIdentify and inform digital marketing opportunities in weekly marketing and producer meetingsIdentify, test, and implement innovative ad formats to reach targets and optimise growthCollaborate with marketing, ticketing and producer teams to align strategies and measure holistic campaign effectivenessKey skills of the Digital Marketing ManagerExpert knowledge of digital practices across paid social and PPCHighly developed analytical and planning skillsStrong experience in budget management to maximise efficiency and lower CPAsFamiliarity with A/B testing methodologies and executionVisionFR is committed to encouraging equality, diversity, inclusion and eliminating unlawful discrimination within our workforce and whilst fulfilling our Client recruitment needs.Due to the high level of applications being received if you do not hear from us within 5 working days, please assume your application has not been successful on this occasion, usually due to other candidates having more relevant sector exposure, qualifications or required skills. We thank you for your interest.
read more