Average Digital Marketing salary in Crawley

Position: Full time – permanentLocation: Gatwick / HybridDo you excel in a fast-paced environment which utilises your administrative, organisation, and collaboration skills? Are you passionate about digital tools and eager to support in delivering impactful webinars while working with creative and production teams?We are looking for a Digital Events Production Executive to support the Digital Events team with the smooth delivery of webinars and the associated digital campaigns across all William Reed brands. Working closely with the Head of Digital Event Development, Heads of Production and Video and the Webinar Producers, the Digital Events Production Executive will play a pivotal role in providing essential administrative and operational support, including managing digital asset workflows, maintaining documentation, and supporting both internal and external stakeholders to deliver high-quality digital events.What you’ll be doing:Administrative Support: Coordinating and managing the daily administrative tasks for the Digital Events team, including as and when necessary, scheduling meetings, preparing agendas, taking minutes, and following up on action itemsEvent Logistics: Assisting with the logistical planning and execution of digital events, including support in managing event calendars and with webinar bookings mailbox coordinationClient and Stakeholder Liaison: Acting as a point of contact for internal teams (sales, marketing, editorial) and external partners (clients, speakers, sponsors), ensuring timely and accurate communicationDigital Asset Management: Overseeing the collection, verification, and organisation of all digital assets and materials required for webinars, ensuring they meet specifications and are delivered on timeDatabase and Documentation: Maintaining and updating databases of clients, speakers, and event participants, and organising and updating how-to guides, specifications, and guideline documentation to support internal and external communicationReporting and Quality Assurance: Compiling and distributing regular reports on lead extracts as and when needed, as well as reviewing digital assets for quality and compliance with brand guidelinesProcess Improvement: Identifying opportunities to streamline administrative processes and contributing to the development of best practice guides and training materialsCampaign Tracking: Monitoring the progress of multiple webinar campaigns, ensuring deadlines are met and stakeholders are kept informedTeam Collaboration: Participating in regular team meetings, contributing ideas for improving digital event delivery, and supporting colleagues as neededWhat you’ll need:Previous experience of working successfully in an administration role in a busy and complex work environmentExcellent time management and organisation skills, with the ability to manage multiple projects and priorities effectively and work to strict deadlinesFantastic accuracy skills and attention to detail, with an aptitude for processes and dealing with dataEnthusiastic, self-motivated and proactive with fantastic teamwork and communication skills, both written and verbal, to collaborate confidently across internal teams and with external stakeholdersA flexible and adaptable approach with the ability to use own initiative and work independently, but also recognise when to seek guidanceA passion for exploration and learning of new digital tools and technologiesProficient IT skills including MS Office (Word, Excel, PowerPoint, Outlook, etc)Experience using online project management tools such as Monday .com or Trello is desirable, but not essentialFlexibility in working hours to align with international stakeholders or eventsCompany Benefits and Initiatives Include:25 days annual leave in addition to bank holidays – increasing by one additional day after 6 years, up to a maximum of 30 days.An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.A volunteer day to take for supporting a chosen charity and giving back to the community.Opportunity for hybrid workingContributory PensionLife Assurance SchemeGroup Income ProtectionEnhanced family-friendly leave pay entitlementsWellbeing benefits, including: A health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.Cycle to Work SchemeElectric Car SchemeWhy work for usWe provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.

Position: Full time – permanentLocation: Gatwick / HybridAre you looking to advance your marketing career in subscriptions and driving growth through innovative marketing strategies? Do you have experience executing multi-channel campaigns with a strong focus on ROI? Can you collaborate effectively across teams to deliver exceptional results?We have an exciting opportunity for a Subscriptions Marketing Manager to join our team, developing high performing subscription marketing campaigns.What you’ll be doing:Planning and implementing effective, targeted integrated marketing campaigns that drive leads and gain subscribers. Utilising the full suite of marketing channels including social media, email marketing, websites, paid media, partnerships etc.Project managing the creation of a suite of marketing collateral, including digital, print and video assets. Actively monitoring the brand identity and tone of voice, curating and creating copy, and briefing collateral into internal design teams and/ or external service providers.Working with the Subscriptions Analysis and Development Manager to develop responsive onsite messaging to engage and convert traffic effectively.Tracking, monitoring and assessing performance of all marketing activities; developing and maintaining full campaign reporting with ROI and other KPIs.Working with the email campaign platform to execute digital marketing campaigns, as well as working with data and segmenting with appropriate messaging to maximise conversion.Contributing to the growth of data and ensuring full demographic breakdowns are achieved to enable segmented and targeted promotions across the database for events and commercial.Developing and optimising the funnel journey to maximise conversion and manage reengagement techniques, as well as developing online entry points to attract new customers, leading to conversion.Working on Salesforce and Pardot to maximise corporate subscriber growth.Allocating spending and resources that will generate the best ROI, whilst carefully managing costs to ensure profit targets are also met.Managing relationships with agents, agencies, and designers.Collaborating across the brand and with other departments such as editorial, digital development and commercial teams to ensure the maximum levels of cross promotion within William Reed is achieved. Working particularly closely with ad ops to develop highly targeted and responsive onsite messaging.Researching new digital marketing techniques and technologies and advise on best practice and KPIs.Attending brand and company events when necessary to promote subscriptions.What you’ll need:Strong marketing experience, preferably with direct exposure to marketing digital subscription products (eg Business Information, SaaS, Enterprise licences)Understanding of content marketing and how it can be utilised to drive leads, and direct sales conversions.Knowledge of subscription models.Ready to collaborate within a team, experiment with new ideas, and drive impactful results through innovation and creativity.Experienced in working within a results-driven environment, consistently meeting or exceeding targets.Excellent verbal and written communication skills.Strong analytical skills and use of excel/data packages.Extremely well organised and able to manage and prioritise a diverse and sometimes time-pressured workload.Skilled at networking with peers and managing cross-functional relationships to support business objectives.Experience with the following programmes is an advantage: Piano, Pardot, Salesforce.Experience of marketing automation an advantage.Experience of international subscription marketing and laws an advantage.Willingness to travel to events when required.Company Benefits and Initiatives Include:25 days annual leave in addition to bank holidays – increasing by one additional day after 6 years, up to a maximum of 30 days.An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.A volunteer day to take for supporting a chosen charity and giving back to the community.Opportunity for hybrid workingContributory PensionLife Assurance SchemeGroup Income ProtectionEnhanced family-friendly leave pay entitlementsWellbeing benefits, including: A health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.Cycle to Work SchemeElectric Car SchemeWhy work for usWe provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.

Position: Full time – permanentLocation: Gatwick / HybridWe are looking for a Senior Digital & Social Media Executive to play a key role in creating compelling, high-quality content that strengthens our brands for The UK Food & Drink Shows and the London Coffee Festival, to drive engagement and grow our audiences.The UK Food & Drink Shows and The London Coffee Festival are award-winning exhibitions for the food, drink, retail and hospitality sectors, uniting the industries and sharing the latest developments.Working closely with the Head of Brand, the Senior Digital & Social Media Executive will manage social channels, edit reels, boost posts, and execute paid campaigns, as well as collaborate with junior members of the team to offer guidance and ensure best practice.What you’ll be doing:Developing and executing an innovative content calendar across Instagram, Facebook, LinkedIn and TikTok aligned with the objectives of The London Coffee Festival and The UK Food & Drink Shows maximising engagement and reachCapturing and editing short-form video content (reels, TikToks, etc.) pre-event and at the eventsManaging the day-to-day operations of social media accounts, including content scheduling, posting, and audience interaction to foster community growthAnalysing social media performance metrics, providing insights to optimise campaigns and inform content creation, as well as reporting on Paid & Organic social media campaigns for Events and Paid PartnershipsIdentifying and liaising with relevant influencers and content creators for collaborationsStaying updated on social media trends, platform updates, and industry best practices, sharing recommendations with the teamCoordinating social media campaigns to promote commercial content for sponsors and partners, ensuring alignment with brand goalsSupporting the marketing team by integrating social media activities into broader campaigns and communications plansRepresenting the brand at key events, capturing live content and driving real-time engagementProviding guidance and mentorship to the Marketing Executive and Marketing Assistant, ensuring alignment with best practices in social media and content strategyPlanning and executing paid social campaigns (Meta, TikTok, LinkedIn) including audience targeting, budgeting, and A/B testing and managing Google Ads campaigns to drive ticket sales, registration and awarenessConducting ongoing testing and closely monitoring all spend management, creative and targeting whilst evaluating all accountsWhat you’ll need:Strong experience of working across multiple digital and social platforms and a solid understanding of digital marketing best practices and emerging trends, including how to tailor these to different platforms, events and audiencesImaginative marketer with a genuine interest and proven talent for crafting fresh, engaging content that captivates and convertsExperience with social scheduling software (e.g. Sprout) and video content editing is essential and knowledge of Adobe Analytics and CapCut is desirableExperience managing budget and paid campaigns across Meta Business Suite and Google Ads is essential and TikTok Ad Manager is desirableExcellent organisation skills, with the ability to manage multiple projects and priorities effectively and work to strict deadlinesEnthusiastic, self-motivated and proactive with fantastic teamwork, collaboration and communication skills, both written and verbal, who can network and confidently communicate with internal and external stakeholders at all levelsExceptional attention to detail and fantastic copywriting skillsExperience mentoring or working closely with junior members of the team is desirableProficient IT skills including MS Office (Word, Excel, PowerPoint, Outlook, etc)Willingness to travel and attend UK industry events and visit clients to capture contentCompany Benefits and Initiatives Include:25 days annual leave in addition to bank holidays – increasing by one additional day after 6 years, up to a maximum of 30 days.An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.A volunteer day to take for supporting a chosen charity and giving back to the community.Opportunity for hybrid workingContributory PensionLife Assurance SchemeGroup Income ProtectionEnhanced family-friendly leave pay entitlementsWellbeing benefits, including: A health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.Cycle to Work SchemeElectric Car SchemeWhy work for usWe provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.