Average Digital Marketing salary in Aberdeen

Marketing Manager – EMEA Location: Homebased with occasional travel to DEKRA offices. Salary: £40,000 - £45,000 DOE + BonusContract: Full time, PermanentBenefits: 25 days annual leave plus bank holidays, Holiday buy and sell scheme, Private health insurance, Pension contribution, Employee referral scheme, Electric vehicle salary sacrifice scheme, , Eye test vouchers and Employee Assistance Programme (EAP). We are DEKRA Automotive, part of a global organisation employing over 49,000 people in more than 60 countries! In the UK, we deliver a wide range of services spanning the automotive, oil and gas, insurance, and chemical and process safety industries. We are now recruiting for a Marketing Manager to assume an integral role as part of DEKRA’s high-performing Marketing team. You will assume responsibility for developing lead-generation campaigns and serve as the operational lead for the management and execution of the company’s marketing calendar. This is a crucial role in generating demand and building the company’s market presence cross all relevant channels and platforms with a digital-first mindset. Additionally, as our Marketing Manager you will be responsible for: • Supporting the Marketing Director in delivering go-to-market plans, lead generation strategies, and the marketing calendar.• Managing and executing the marketing calendar across multiple channels.• Driving awareness, engagement, and qualified leads through effective top and mid-funnel campaigns.• Developing and implementing content strategies aligned to key stages of the buyer journey.• Managing marketing automation, email workflows, and lead nurturing campaigns.• Staying informed on DEKRA’s global social media trends and recommend local campaign strategies.• Tracking, measuring and reporting on campaign performance to senior leadership.• Collaborating with cross-functional teams to align activity and optimise results. In order to be successful in this role you must have: • Education: Undergraduate degree in business, marketing, or communications• Experience: A minimum of 5-7 years in digital marketing, campaign management, execution, and performance management in the Consulting Management or Professional Services industry. • System and/or technical requirements, or preferred: Experience in Salesforce, Marketing Cloud preferred. • Should have a firm grasp of current marketing tools and strategies and be able to lead marketing campaigns from concept to execution.• Strong understanding of social channels such as Twitter, LinkedIn, Facebook, Google Analytics, and digital tools• Ability to think strategically while executing tactical campaign elements• High degree of professionalism in verbal and written communication• Experience in delivering a high level of customer service• Experience in the GCC region would be a plus! If you feel you have the necessary skills and experience to be successful in this role, click on “APPLY” today! No agencies please.

About UsAt AB Fiftyone, we’re all about crafting digital marketing magic for clients in the B2B, Energy, and SaaS sectors. We blend creativity with data-driven strategies to help our clients not just meet their goals but crush them and stand out in even the most competitive markets. We’re passionate, we’re innovative, and we’re all about delivering results that wow.Our MissionWe’re here to empower brands in the Energy and SaaS industries by harnessing the latest and greatest in digital marketing. Our mission? To create connections that matter sparking growth and success through smart, strategic marketing moves that get people talking.Who We’re Looking ForWe’re on the hunt for a savvy, driven Digital Marketing Manager to join our team on a full time or part-time basis (15-20 hours per week). If you’ve got a background in B2B digital marketing, especially within the Energy and SaaS worlds, and you’re a whiz at social media, we want to meet you! You’ll be the go-to person for managing our clients’ social media presence, whipping up engaging content, and driving interactions that count.Key ResponsibilitiesSocial Media Mastery: Take the reins on all things social media for our clients, whether it’s LinkedIn & X or the occasional dive into Facebook, Instagram & TikTok. You’ll design and roll out strategies that not only align with business goals but also supercharge engagement and lead generation.Content Creation: You’ll create eye-catching, high-quality content for social media - think graphics, videos, and posts that people can’t help but share. Adobe Suite will be your toolkit for making it all happen.Campaign Execution: Lead the charge on digital marketing campaigns across various channels. Your mission? To make sure everything works together seamlessly and delivers a killer ROI.Analytics & Reporting: Keep your finger on the pulse of our campaigns and social media efforts. You’ll dig into the data, fine-tune our strategies, and report back to clients with all the key insights.Trendspotting & Competitor Analysis: Stay ahead of the curve by keeping an eye on industry trends, competitor moves, and the latest in digital marketing. You’ll be the go-to person for fresh ideas and new tactics.Digital Marketing Strategy: Craft and execute top-notch digital marketing strategies tailored to our B2B clients in the Energy and SaaS sectors. From content marketing to SEO, PPC, and email campaigns -you’ll cover it all.About You3+ years of experience in digital marketing, with a solid focus on B2B, Energy, and SaaS sectors.Skilled in creating awesome content with Adobe Suite.Hands-on experience with social media platforms like LinkedIn, Twitter, Facebook, TikTok, and Instagram.A wordsmith at heart, with strong copywriting experience.Great understanding of lead generation in B2B and know how to deliver the best user experience and results.Proficient with social media tools like Buffer, Sprout Social, or Hootsuite, and analytics tools like Google Analytics.A master multitasker with killer organisational and project management skills.A proactive self-starter with a knack for communication and collaboration.Passionate about digital marketing and social media, always on the lookout for the next big thing.Bonus points if you’ve got experience with SEO, PPC, email marketing, HubSpot, or Salesforce CRM!Must live in Scotland, as travel to Aberdeen would be required up to twice per month.What We OfferCompetitive salary of £32K-40K DOE pro rata.Work from home (we do require your availability for occasional client meetings in Aberdeen, up to twice a month.)20 days holiday pro rata, plus your birthday off - because you deserve it!Plenty of opportunities for professional development to keep you at the top of your game.Why Join Us?At AB Fiftyone, we’re on growth trajectory, and we want you on board. As we expand our reach and impact in the industry, you’ll have the chance to make a real mark and grow with us. If you’re passionate about digital marketing, social media, and making a difference, we’d love to hear from you.

Our client runs a world renowned international visitor destination and five-star golf resort. They are currently in the process of expanding their industry leading team and are looking to recruit a Design and Digital Content Manager for their site based in Aberdeenshire.Key Duties & Responsibilities:- Manage the online promotional campaigns for UK and overseas markets- Design and create creative and inspiring digital advertising and marketing collateral for use across all platforms- Develop new social media and digital content to engage and build new and existing audiences- Manage and develop the company’s photography and film archive for current and future use- Work with external agencies and partners on the delivery of high impact social media and digital campaigns- Update and oversee the business’s digital assets for tour operators, travel agents, golf publications, industry magazines, social media outlets and online platforms- Edit and develop all digital collateral including web pages, brochures, leaflets, adverts, commercials and social media posts- Manage and develop the online member portal and website content- Manage and grow the company’s social media presence, keeping up to date with digital communication trends and opportunities- Assist with the analysis of all marketing and communications activities through surveys, feedback forms and other developed toolsQualifying Criteria:- Previous experience in a similar role- Experience within the hospitality, sport or leisure industry (beneficial)- Relevant qualifications such as Graphic Design or Marketing Degree- Exceptional IT skills, with proficiency in Google, Adobe Suite (In-Design) and Meta and a comprehensive working knowledge of social media and digital platforms- Ability to demonstrate a track record of sustained growth in digital content use including the ability to shape, manage and deliver accurate and engaging brand specific content- Creative with a keen eye for detail and strong design instincts