Digital Marketing Analyst
Digital Marketing AnalystNewark, Full Time, PermanentSalary £38,000 - £45,000 per annumOur well-established Newark based client is seeking a Digital Marketing Analyst to join their marketing team on a full time, permanent basis. You’ll help to maximise engagement, lead generation and automate engagement with customers.THE ROLEAs a Digital Marketing Analyst, you’ll be responsible for the analytics across all platforms guiding the team on adaptations and necessary optimisations, as well as:Establishing and optimising web analysis tools such as Google Analytics 4Establishing and implementing a tracking code and measurement system for all activitiesDeveloping a single report tool (PowerBI) to pull in performance data and metrics from all channelsWorking with the sector marketing specialist(s) launching campaigns to reach targetsMaking recommendations to the sector marketing specialist, head of marketing and wider team to improve conversion ratesUsing key metrics to identify opportunities to increase active campaign performanceEnsuring regular communication about tracking and reporting on existing campaignsProviding the relevant performance information allowing a campaign summary to be madeIncreasing website traffic via improved rankings on Google search engineEnsuring on-page optimisation to produce relevant search results and a positive user experienceMonitoring marketing trends including the investigation of new toolsTHE CANDIDATEThe ideal Digital Marketing Analyst will have digital marketing experience, ideally in B2B, as well as:Experience with analytical and reporting tool Google AnalyticsStrong knowledge and expertise in SEO / SEA and other digital platformsDemonstrable results / project achievementsAbility to plan and implement projects to achieve key milestonesResults-oriented mindset and the ability to break down complex structuresAbility to react well under pressure and prioritise workloadTHE BENEFITSAs a Digital Marketing Analyst, you’ll receive the following benefits:33 days annual leave including bank holidaysHybrid workingCompany pensionFree parkingThank you for your interest in this vacancy and good luck with your application.If you have not heard from a member of the Future Prospects team within 7 days from your application, please assume that your application has not been successful on this occasion. Unfortunately, due to the high volume of applications we receive, we are unable to provide individual feedback. The services of Future Prospects are those of an Employment Agency.
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