CRM Executive
CRM Executive | Lancashire | up to £35k, 25 days holiday, Bonus, Paid birthdayA leading UK luxury retail brand is looking for a CRM Executive to join their Digital and Brand Experience team. This is a full-time, permanent opportunity for someone passionate about customer engagement, data-led marketing and delivering high-impact CRM campaigns across multiple channels.As a CRM Executive, you'll play a key role in shaping how customers connect with the brand across email, SMS and direct mail, driving acquisition, retention and long-term customer value.Key Responsibilities In the position of CRM Executive:Plan, deliver and optimise CRM campaigns across email, SMS and direct mailManage lifecycle and automated customer journeys end-to-endCoordinate campaign timelines, creative briefs, approvals and deployment schedulesUse customer segmentation to improve engagement and targetingMonitor campaign performance and turn data into clear insights and recommendationsSupport database growth strategies across online and offline channelsReduce churn and improve customer retention through targeted activityEnsure compliance with CRM regulations and best practices across all channelsCollaborate closely with marketing, digital and wider business teamsManage budgets, track spend and identify opportunities to improve ROIThis CRM Executive position is ideal for someone who enjoys combining creativity with data. You'll be hands-on in campaign delivery while also influencing CRM strategy through insights and performance analysis.What We're Looking For:Experience in CRM marketing within a fast-paced environmentHands-on delivery of email, SMS and direct mail campaignsStrong analytical skills with confidence interpreting customer dataAdvanced Excel skills (reporting, data manipulation, insights)Experience with CRM platforms such as Bloomreach (or similar ESPs)Google Analytics (or equivalent web analytics tools)Strong organisation, prioritisation and time management skillsAbility to work independently and make confident decisionsStrong communication and collaboration skillsAs a CRM Executive, you'll be joining a people-first business with a strong reputation for customer experience, long-term thinking and meaningful engagement. You'll be trusted to own your work, bring ideas to the table and help shape how customers experience the brand at every stage of their journey.Apply now to be considered.BH36052
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