Marketing Data Scientist / Lead Analyst
Lead Marketing Data Scientist / Advanced Analyst Up to £90,000 // Liverpool Forward Role is working with a fast-growing ecommerce / retail scale-up based in Liverpool, who are seeking a highly skilled Lead Marketing Data Scientist to join their team. This is a fantastic opportunity to work at the heart of a business scaling rapidly, with huge influence over marketing strategy, media spend, and product forecasting. As the Lead Marketing Data Scientist, you will play a pivotal role in translating complex data into actionable business insight. You'll be responsible for analysing media budgets/spend, building predictive models, and delivering Marketing Mix Models (MMM) to understand ROI and guide decision-making. You'll also forecast product demand to support operational and commercial planning. This is a highly visible role working across multiple teams, requiring a confident, dynamic individual who can present findings to senior leadership and be confident in a boardroom. Role & Responsibilities: Analyse and optimise spend across Google Ads, Meta, and other digital channelsDevelop and maintain MMM and other statistical models to evaluate marketing effectivenessProduce product demand forecasts to inform commercial planningWork closely with growth, product, and operations teams to translate insights into actionPresent strategic recommendations directly to senior leadership and the board Skills & Experience: Strong statistical background with proven analytical expertiseExperience in ecommerce/retail and working with digital media spend at scaleFamiliarity with all marketing channels and marketing analyticsAdvanced predictive modelling experienceWorking on complex data analytics projects across the business, supporting all teams with data driven insightsConfident, influential, and able to engage with stakeholders at all levelsFlexible, dynamic, and comfortable in a fast-paced, scale-up environment As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.
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