Average Content Marketing salary in the UK

We are currently seeking a Content Assistant to join our dynamic marketing team to be based in one of our 18 offices firm wide. The Content Assistant will play a crucial role in providing creative and operational support to the Head of Marketing as well as the broader marketing team.This is a busy role as the marketing team support our regional offices, our Union clients, our practice leads as well as providing campaign support for high level claimant and media opportunities.Our personal injury marketing is sophisticated which means our work is challenging and rewarding. We help deliver the leads to our talented and specialised team of lawyers. But our work doesn’t end with leads. Its so much more!Want to be part of our team? Apply today.LocationWe welcome applications from across the UK. This role can be based from any of our offices nationwide, with hybrid working available and occasional travel as required.More about the role...The role involves creating and adapting visual assets across print and digital channels using Adobe Creative Suite and Canva, ensuring brand consistency and quality. You’ll maintain brand guidelines, prepare artwork for internal approval, and act as the main contact for visual materials. Responsibilities also include coordinating video content with AI tools, repurposing existing materials into new formats, managing staff photography, and developing engaging content such as infographics while keeping all brand assets up to date.Key Responsibilities include:Adapt and resize creative assets including imagery for use across multiple digital channels and platformsWork from brand guidelines and Tone of Voice to ensure consistency in contentMaintain brand assets and guidelines i.e. brand toolkits for wider firm usePrepare artwork for approval from internal stakeholdersBe first point of contact for visual printed and digital materials (i.e. Print; flyers, brochures, print adverts. Digital; asset artworking, email, social content and templates)Coordinate the firm’s video content and in particular making full use of AI softwareCoordinate the recycling and repositioning of existing content eg into blogs (from presentations), vodcasts and podcastsCoordinate the process of new joiners photos. Adapting and resizing where necessary and adding to the website and marketing collateralDeveloping existing and new content in a visually engaging way eg infographicsMaintain existing content by updating, for starters/leavers, changes e.g. office locations etcMore about you...We’re looking for someone who is proficient in Adobe Creative Suite and Canva, with experience in video editing and a strong understanding of visual hierarchy across both digital and print materials. The ideal candidate will have a working knowledge of AI tools and how they can be used to enhance creative workflows, along with solid technical skills including Mac OS, OneDrive and cloud storage, Microsoft 365, and the wider Microsoft Office suite. An understanding of digital and print artworking is essential, including working from spec sheets, approving print proofs, and managing DPI and file size requirements. BenefitsContributory pension scheme5 days additional leave over Christmas (Xmas shut down)Permanent health insuranceHealthcare Cash Plan (MediCash)Life assuranceDisability Confident Employer23 days annual leave (in addition to bank holidays)Employee Assistance ProgrammeEnhanced maternity and paternity payCycle to work schemeOrganised sports and social clubAnnual travel and parking loansFinancial assistance for professional development

This role leads the digital content strategy across web, social and CRM for a portfolio of UK B2B product-led brands. It combines strategic ownership, cross-functional collaboration and agency management to drive engagement, UX and performance. Client Details Our client is a well-established, international organisation with a strong UK presence and a portfolio of respected, product-led brands. The business is innovation-driven, commercially focused, and operating at the forefront of long-term market and regulatory change. Description Develop and execute a holistic digital content strategy across web, social media, and CRMCollaborate with channel marketing, product, and cross-functional teams to align content with business objectivesPlan, optimise, and map website content and user journeys to improve engagement and UXManage and coordinate the social media content calendar for timely, brand-consistent messagingOversee the CRM campaign calendar, delivering targeted, data-driven communicationsBrief and manage external agencies to ensure strategic alignment and high-quality deliveryEmbed SEO best practices across digital content, considering AI-led search trendsMonitor and analyse digital performance metrics, providing insights and recommendationsIntegrate content planning with broader marketing campaigns, product launches, and brand initiatives Profile About You: Proven experience in developing and executing digital content strategies across web, social, and CRMYou will have at least 7+ years experience in a similar roleStrong background in B2B product-led marketing or technical/solution-driven environmentsExperience collaborating cross-functionally with marketing, product, and technical teamsSkilled in SEO, content optimisation, and performance marketingAbility to translate complex product information into clear, customer-focused messagingExcellent project management, communication, and stakeholder management skillsComfortable working in a fast-paced, collaborative environmentExperience managing external agencies to deliver campaigns effectivelyAnalytical mindset with the ability to turn data into actionable insights Job Offer Attractive salary with 10% performance bonus and pension contributionHybrid working: 3 days in-office, 2 days remotePermanent position based in Hampshire (accessible from the Bournemouth area as well)Dynamic, collaborative culture with a strong focus on innovation and excellence

This is an excellent opportunity for an experienced content professional looking to take ownership, broaden their strategic impact, and progress into a more senior position within a growing marketing agency. The Role This role exists to own content strategy, quality, and delivery across multiple client accounts in an AI-first environment. You’ll be responsible for deciding what content should exist, in which formats, and why — ensuring it supports SEO, PR, and commercial goals. Rather than being writer-heavy, this is a hands-on strategic role where AI is used for first-pass production and automation, and your editorial judgement is applied to elevate quality, accuracy, and performance. You’ll work with a high level of autonomy and play a key role in shaping how content is delivered across the agency. Key Responsibilities Owning content strategy and delivery across client accountsTranslating objectives into clear, effective content plansDesigning and managing AI-led content workflowsReviewing, editing, and refining AI-generated content to a high standardWriting or heavily editing high-impact or sensitive content where neededEnsuring written content aligns with SEO best practice and search intentRepurposing and distributing content across formatsMonitoring performance and feeding insights into future strategy What They Are Looking For Experience owning content strategy in an agency or similar environmentStrong editorial judgement and attention to detailComfortable working autonomously and managing prioritiesConfident using AI tools for content research, drafting, and optimisationSolid understanding of SEO as it relates to contentOrganised, pragmatic, and comfortable working at pace Nice to Have Experience with video, visual, or audio contentFamiliarity with AI tools beyond written contentExperience building scalable content systemsBackground in technical or regulated industries Why Apply? Clear scope to take on more responsibility and progress into a senior roleHigh level of autonomy and trustHybrid working (Birmingham-based)Strong benefits package including generous annual leave and flexibility Please apply now below or contact Jay at Poolhall Recruitment. By applying for this role, you are agreeing to Poolhall Recruitment Ltd's Data Protection Policy which can be found on our website