B2B Content Marketing Executive
Senior Content Marketing Executive - Marketing Content Lead - Want to be more than a dynamic, creative copywriter?Think bigger, thing broader, be more agile, think structure, what and why and how!Senior Marketing Content wizard! Oversee a graduate and highly talented copywriter.Manchester Jasmine at Duval would love to speak to motivated, ambitious Content and Copywriting professionals who can work in a dynamic, multi-cultural environment for our client that was established in 2006 and are again, on the up and up!Modern and creative with so many low hanging fruit, clients, partners and more to write for and about - but we don’t just want a writer (copywriter with ace content) we want the strategic brain, the planner, the person who thinks about what it means, what it feels like and who it should inspire. Can you think bigger and broader? PROFILE: Use your brain, provide insight, direction and more to enable, brilliant, content Creation - Web Content Writing - E-mail Marketing - Content MarketingWork within a medium size marketing team with passion for quality and lead generation.START ASAP! What does the day to day look like? Are you stepping up into this role? That would be ideal! Create, design, write and edit content of all lengths across digital marketing channelsOccasionally for offline channels, such as event flyers, printed advertorials etcCreate and manage the monthly content calendar to align with the wider marketing calendar and business objectivesPlan and write content relevant for partnersCreate email and social copy templates for sales and service teamsPartner with in-house subject matter experts to develop content in a variety of formats - from blog posts and emails to infographics, videos, and moreWork with the wider marketing team to gain commercial insights into channel performance and impacts of content contributing e.g. testing variation of subject lines and paid social copy to improve conversionConsistently stay on top of content marketing trends and competitor content - bring new ideas to explore and testWrite and edit content for internal communications such as sales toolkit, internal awareness day emails etc.Working with our customers to create advocacy content, such as customer storiesWork with SEO team to ensure content is following industry best practices The Person: Minimum 4 years in a Content / copywriting role where you have had extra responsibility, maybe some leadership.Marketing role where you have written and edited both short-form and long-form contentSuperb agile, project management skills and attention to detailBackground in B2B is essentialAbility and personality to think more than just copywriting and have the potential or experience to lead and grow.Writing compelling content and FAB messaging with a commercial angle and goal in mindAbility to multi-task and prioritise projects in a dynamic, fast-paced environmentCollaborative team player with great interpersonal skills and the ability to work cross-functionally Speak to Jasmine at Duval - connect on LinkedIn and let’s get the ball rolling!!
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