Average Brand Manager salary in the UK

Brand Ambassador - Belgium/Luxembourg Location: Belgium/Luxembourg (Field-Based Role covering both areas)Salary: €38,000-€40,000 + 25% Bonus + Car Allowance + Excellent Benefits Package Our client is a dynamic, family-run wine and spirits company known for its unique and eclectic portfolio of premium brands. With five successful and distinctive brands under their belt, they have cultivated a strong international presence, partnering with affiliates globally to distribute and activate their products. As the business continues to grow across Italy, they are now seeking a Brand Ambassador to elevate their presence across Belgium and Luxembourg, working with high-energy on-trade accounts and developing relationships that bring the brands to life on the ground. Key Requirements We are seeking an energetic and commercially driven Brand Ambassador with proven success in on-trade sales and brand activation. You will bring a strong understanding of the alcohol beverage industry, the ability to thrive in a field-based role, and the confidence to build partnerships that generate results. Essential: Sales experience in the alcohol beverage or food industryDemonstrated success in on-premise activation and wholesaler engagementStrong interpersonal and relationship-building skillsHighly self-motivated, hands-on, and capable of working autonomouslyExperience managing trade marketing initiatives and client-facing promotionsBased in Belgium or Luxembourgwith extensive travel across Fluent in English and Flemish/Dutch with a good working knowledge of FrenchFull driving licence Desirable: Existing network in Belgium/Luxembourgon-trade (bars, restaurants, nightclubs)Prior experience with importers or distributors in the alcohol sector Role & Responsibilities Reporting to the International Sales Director and working alongside the Regional Market Manager, this is a high-impact, field-based role focused on both commercial delivery and brand building. Key responsibilities include: Developing distribution and visibility via tastings, incentives, and brand activationsDriving volume growth through engagement campaigns in key accountsBuilding and managing strong relationships with wholesaler partners and their sales teamsGenerating new business through 20+ account meetings per week which may include hosting parties and tastings at evenings and weekendsCreating and executing activation programmes across bars, restaurants, and nightlife venuesSupporting pricing strategies and ensuring brand consistencyAllocating one day per week to administrative tasks; spending the rest in the fieldRepresenting the brand at trade shows, sales meetings, and industry eventsRotating across sub-regions monthly to maximise market coverageExpected to work from home on Monday to deal with admin, expenses, diary management etc and travel the rest of the week Package & Benefits Base Salary: €38,000-€40,000Bonus: Up to 25% performance-basedTravel Expenses: €1,000-€1,500/monthCar Allowance: €400-€500/monthTechnology Support: Up to €1,000 for laptopAccess to annual sales conferences, a fun and high-energy culture, and the chance to be part of a purpose-driven premium brand portfolio Selection Process Initial Interview (via Teams) with the International Sales Director and Brand Ambassador - Belgium/LuxembourgSecond Interview with the International Sales DirectorFinal Stage: Completion of a DISC personality assessment

Brand Ambassador - Belgium/Luxembourg Location: Belgium/Luxembourg (Field-Based Role covering both areas)Salary: €38,000-€40,000 + 25% Bonus + Car Allowance + Excellent Benefits Package Our client is a dynamic, family-run wine and spirits company known for its unique and eclectic portfolio of premium brands. With five successful and distinctive brands under their belt, they have cultivated a strong international presence, partnering with affiliates globally to distribute and activate their products. As the business continues to grow across Italy, they are now seeking a Brand Ambassador to elevate their presence across Belgium and Luxembourg, working with high-energy on-trade accounts and developing relationships that bring the brands to life on the ground. Key Requirements We are seeking an energetic and commercially driven Brand Ambassador with proven success in on-trade sales and brand activation. You will bring a strong understanding of the alcohol beverage industry, the ability to thrive in a field-based role, and the confidence to build partnerships that generate results. Essential: Sales experience in the alcohol beverage or food industryDemonstrated success in on-premise activation and wholesaler engagementStrong interpersonal and relationship-building skillsHighly self-motivated, hands-on, and capable of working autonomouslyExperience managing trade marketing initiatives and client-facing promotionsBased in Belgium or Luxembourgwith extensive travel across Fluent in English and Flemish/Dutch with a good working knowledge of FrenchFull driving licence Desirable: Existing network in Belgium/Luxembourgon-trade (bars, restaurants, nightclubs)Prior experience with importers or distributors in the alcohol sector Role & Responsibilities Reporting to the International Sales Director and working alongside the Regional Market Manager, this is a high-impact, field-based role focused on both commercial delivery and brand building. Key responsibilities include: Developing distribution and visibility via tastings, incentives, and brand activationsDriving volume growth through engagement campaigns in key accountsBuilding and managing strong relationships with wholesaler partners and their sales teamsGenerating new business through 20+ account meetings per week which may include hosting parties and tastings at evenings and weekendsCreating and executing activation programmes across bars, restaurants, and nightlife venuesSupporting pricing strategies and ensuring brand consistencyAllocating one day per week to administrative tasks; spending the rest in the fieldRepresenting the brand at trade shows, sales meetings, and industry eventsRotating across sub-regions monthly to maximise market coverageExpected to work from home on Monday to deal with admin, expenses, diary management etc and travel the rest of the week Package & Benefits Base Salary: €38,000-€40,000Bonus: Up to 25% performance-basedTravel Expenses: €1,000-€1,500/monthCar Allowance: €400-€500/monthTechnology Support: Up to €1,000 for laptopAccess to annual sales conferences, a fun and high-energy culture, and the chance to be part of a purpose-driven premium brand portfolio Selection Process Initial Interview (via Teams) with the International Sales Director and Brand Ambassador - Belgium/LuxembourgSecond Interview with the International Sales DirectorFinal Stage: Completion of a DISC personality assessment

As a Brand Manager, you will oversee the development and execution of marketing strategies to drive brand growth within the FMCG industry. Based in London, this role requires a keen understanding of consumer trends and a results-driven approach to brand management.Client DetailsOur client is a well-established organisation within the FMCG industry, known for delivering high-quality products and fostering a strong market presence. With a solid reputation and a collaborative work environment, they offer exciting opportunities for professional growth.DescriptionDevelop and implement marketing strategies to strengthen the brand within the FMCG sector.Analyse market trends and consumer insights to identify growth opportunities.Collaborate with cross-functional teams to ensure brand consistency and alignment.Monitor and evaluate the performance of marketing campaigns, providing actionable insights.Manage the brand's budget and ensure efficient allocation of resources.Work closely with external agencies to deliver impactful advertising and promotional materials.Oversee product launches and ensure successful execution in the London market and beyond.Maintain strong relationships with key stakeholders to support the brand's objectives.ProfileA successful Brand Manager should have:A strong background in marketing or brand management within the FMCG industry.Proven ability to analyse market data and translate it into actionable strategies.Experience working with cross-functional teams and external agencies.Excellent communication and organisational skills to manage multiple projects effectively.A passion for innovation and staying ahead of industry trendsJob OfferCompetitive salary range, flexible depending on experience.Permanent role based in London, offering stability and career progression.A collaborative and supportive working environment.Private health insurance.25 days holiday + 8 days public holidaysOpportunities to work on exciting projects within the FMCG industry.If you're ready to take the next step in your career as a Brand Manager, apply now to join a leading organisation in London!