Head of Brand
HEAD OF BRANDOdevo UK • £Competitive, aligned to experience • London / HybridROLE OVERVIEWThis is a Group-level leadership role with real commercial influence.We are looking for a strategic, commercially driven Head of Brand to define, elevate and protect the brand architecture across Odevo UK’s portfolio of operating companies.Reporting to the Chief Commercial Officer and sitting within the Commercial Leadership Team, you will play a central role in shaping how our brands drive growth, support EBITDA and strengthen market position.Odevo UK operates a multi-brand portfolio across residential property management, insurance, surveying, utilities technology and fire services, within a high-growth, Private Equity-backed environment.This role owns brand positioning, standards and output across the group, ensuring our brands consistently reflect clarity, credibility and commercial strength.This is not a support function. It is a strategic growth lever.ROLE EXPECTATIONSThis role requires strong brand expertise combined with commercial judgement.You will:Define and execute a group-wide brand strategy aligned to commercial objectivesOwn and evolve brand architecture across multiple operating companiesEnsure creative excellence across all brand touchpointsTranslate brand investment into measurable commercial impactInfluence senior stakeholders and OpCo leadership teamsSupport M&A integration through clear and structured brand positioningWHAT SUCCESS LOOKS LIKEYou’ll be successful in this role if:Brand architecture is clearly defined and embedded across the groupBrand output consistently meets agreed standardsCommercial teams actively use brand as a competitive advantageBrand initiatives support revenue growth and EBITDA contributionNew businesses are integrated smoothly from a brand perspectiveThe brand function is seen as a strategic partner at leadership levelHOW YOU’LL SPEND MOST OF YOUR TIMEMost weeks, you’ll be:Leading the development and rollout of group-wide brand strategySetting and maintaining brand and creative standardsReviewing and approving major campaigns and brand outputWorking closely with OpCo leadership teams on positioning and deliverySupporting acquisition and integration activityIdentifying opportunities to strengthen brand presence and differentiationLeading and developing the brand teamManaging agency relationships where requiredYou’ll work in a hybrid way, with a mix of home working and time in the office, collaborating closely with senior stakeholders across the businessWHO THIS ROLE IS FORThis role suits someone who:Has operated at Head of Brand or senior brand leadership levelUnderstands brand architecture and multi-brand strategyHas delivered measurable commercial value through brandIs comfortable in a Private Equity-backed, high-accountability environmentBalances creative judgement with commercial focusInfluences confidently at senior leadership levelThrives in fast-growth, complex organisationsEXPERIENCE THAT HELPSStrategic brand development across multi-brand portfoliosLeading creative teams with clear standardsConnecting brand activity to commercial performanceBuilding scalable brand systemsManaging agency and supplier relationshipsExperience within property, professional services or B2B sectors (desirable)WHAT WE OFFERCompetitive salary, aligned to experienceHybrid working, depending on role and location25 days holiday plus bank holidaysAnnual salary review and discretionary bonus (where applicable)Salary sacrifice scheme and option to buy or sell annual leaveLife assurance and private healthcare after probation (role dependent)Wellbeing support and employee extras (Spectrum Life)Free eye tests and Cycle to Work schemeFully funded learning, development and professional trainingEmployee referral scheme with rewards up to £1,500ABOUT ODEVOWe are on a mission to become the leading international force in residential property management. What we do matters to billions of people in their everyday lives.Residential real estate is the world’s largest asset class, and for most families, buying a home is the single biggest financial decision they will ever make. For too long, residential property management has fallen short of homeowners' and residents' expectations, and the industry is ready for change. Odevo was formed to make that change happen.In just six years, Odevo has grown more than 70-fold, establishing us as the leading international player. We are more than 12,000 people across the US, the UK, the Nordics, Germany, Spain, Portugal, Mexico, and Italy building Odevo. Together, we aspire to break new ground through innovation and cultivate a workplace where we help each other succeed, where ideas matter more than titles, and where kindness is a strength.By combining the power of people and technology, we set a new standard for how homes are managed. Our technology-enabled services simplify living for residents and create a better experience for property owners and boards.Our ambition is to continue our fast-growing journey through new customers, service expansion, and by partnering with great companies that share our mindset and ambition, both in existing and new markets.As we continue to grow, we stay true to who we are, challenge unnecessary bureaucracy, and keep decision-making close to our customers.If you share our mindset and ambition, we’d love you to join us and help accelerate our mission together.HOW WE HIREInitial conversation with our Talent Acquisition teamLeadership interview focused on brand strategy and commercial impactFinal stage discussion with Executive leadershipWe aim to complete the process within two to three weeks and communicate clearly throughout.INTERESTED?Apply with your CV.All applicants must be eligible to live and work in the UK. Documentary evidence of eligibility will be required.
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