Average Brand Manager salary in the UK

Job Title: Brand Manager Location: London Salary: Competitive Job type: Full time, permanent Assisi Pet Care was founded on a love of pets and a respect for the sustainable production of everything we bring to market. We are specialists in the transformational acquisition, management and organic growth of pet care, food and related companies. We grow sustainable businesses within the European Pet Care Industry that seek organic growth through continual improvement, innovation and energy. We choose our brands carefully. Each is selected not only for its potential but also its culture and character. What is the mission? Be the internal and external champion and guardian for your brands, define and execute the plan to recruit and retain shoppers across channels. Key Responsibilities: Brand Stewardship & Strategy: Support development of brand repositioning and lead executionReview and define annual brand communications plansLead brand advocacy and understanding across the organizationInput into Portfolio Strategy and Innovation Pipeline via BULsAct as the voice of consumer in cross functional meetings Brand Communications & Media Management: Design and implement annual marketing and campaign plan, aligned to brand, business and channel objectives, partnering with Digital Marketing Manager on Digital ActivationPartner with Ecom leader to provide content, assortment and insightsEnsure consistent brand experience across all channelsManage the brand budget effectively, measuring ROI and other KPIs Innovation and Renovation: Input to innovation pipeline aligned with consumer needs and trends, lead concept exploration and development of initiativesPartner with BULs and sales to sell-in and execute new launches and drive relevant consumer activationLead package design and claims to keep brand fresh and relevant Consumer Insights & Analytics: Leverage data and insights to deepen consumer understanding and bring consumer into cross-functional decision-makingLead market research initiatives (with support from Head of Category)Measure, review and evaluate performance of brand activities, take insights and adapt plans to drive efficiency of ROI (plan, do, review)Develop / measure KPIs to assess short and long term brand health About you: Key Skills and Experience: 7-12 years' experience within a similar role Strategic Brand Development: Crafting long-term brand strategies.Understanding consumer behaviour.Positioning the brand effectively in the market.Competitor analysis. Market Analysis and Consumer Insights: Gathering and analyzing market research data.Understanding consumer needs and preferences.Staying abreast of industry trends. Marketing Expertise: Deep understanding of marketing principles and strategies.Knowledge of consumer behaviour, market research, and brand positioning. Communication and Storytelling: Conveying brand messages effectively.Creating compelling narratives.Strong written and verbal communication. Analytical Skills: Analyzing data to evaluate brand performance.Measuring ROI of marketing campaigns.Data-driven decision-making. Project Management: Overseeing multiple marketing activities.Planning, executing, and monitoring projects.Budget management. Digital and Social Media Savvy: Understanding digital marketing tools and platforms.Managing social media campaigns.Adapting to evolving digital trends. Collaboration and Relationship Management: Working effectively with cross-functional teams.Building strong relationships with stakeholders. Capabilities: ROI evaluationBudget managementMarket research and analyticsTracking KPIsAgency managementManaging portfolio of brands Behaviours: Collaborator / working x-functionResults oriented, works at paceChallenges status quoSolution oriented, can-doAction orientedStrong communicationPassion for Pets Candidates with the relevant experience or job titles of, FMCG Brand Manager, B2B Marketing, Senior Marketing Executive, Marketing Officer, Marketing Analyst, B2C Marketing, Marketing Specialist, Marketing Co-ordinator, Marketing Manager, Brand Management may also be considered for this role.

Brand Ambassador - Belgium/Luxembourg Location: Belgium/Luxembourg (Field-Based Role covering both areas)Salary: €38,000-€40,000 + 25% Bonus + Car Allowance + Excellent Benefits Package Our client is a dynamic, family-run wine and spirits company known for its unique and eclectic portfolio of premium brands. With five successful and distinctive brands under their belt, they have cultivated a strong international presence, partnering with affiliates globally to distribute and activate their products. As the business continues to grow across Italy, they are now seeking a Brand Ambassador to elevate their presence across Belgium and Luxembourg, working with high-energy on-trade accounts and developing relationships that bring the brands to life on the ground. Key Requirements We are seeking an energetic and commercially driven Brand Ambassador with proven success in on-trade sales and brand activation. You will bring a strong understanding of the alcohol beverage industry, the ability to thrive in a field-based role, and the confidence to build partnerships that generate results. Essential: Sales experience in the alcohol beverage or food industryDemonstrated success in on-premise activation and wholesaler engagementStrong interpersonal and relationship-building skillsHighly self-motivated, hands-on, and capable of working autonomouslyExperience managing trade marketing initiatives and client-facing promotionsBased in Belgium or Luxembourgwith extensive travel across Fluent in English and Flemish/Dutch with a good working knowledge of FrenchFull driving licence Desirable: Existing network in Belgium/Luxembourgon-trade (bars, restaurants, nightclubs)Prior experience with importers or distributors in the alcohol sector Role & Responsibilities Reporting to the International Sales Director and working alongside the Regional Market Manager, this is a high-impact, field-based role focused on both commercial delivery and brand building. Key responsibilities include: Developing distribution and visibility via tastings, incentives, and brand activationsDriving volume growth through engagement campaigns in key accountsBuilding and managing strong relationships with wholesaler partners and their sales teamsGenerating new business through 20+ account meetings per week which may include hosting parties and tastings at evenings and weekendsCreating and executing activation programmes across bars, restaurants, and nightlife venuesSupporting pricing strategies and ensuring brand consistencyAllocating one day per week to administrative tasks; spending the rest in the fieldRepresenting the brand at trade shows, sales meetings, and industry eventsRotating across sub-regions monthly to maximise market coverageExpected to work from home on Monday to deal with admin, expenses, diary management etc and travel the rest of the week Package & Benefits Base Salary: €38,000-€40,000Bonus: Up to 25% performance-basedTravel Expenses: €1,000-€1,500/monthCar Allowance: €400-€500/monthTechnology Support: Up to €1,000 for laptopAccess to annual sales conferences, a fun and high-energy culture, and the chance to be part of a purpose-driven premium brand portfolio Selection Process Initial Interview (via Teams) with the International Sales Director and Brand Ambassador - Belgium/LuxembourgSecond Interview with the International Sales DirectorFinal Stage: Completion of a DISC personality assessment

Brand Ambassador - Belgium/Luxembourg Location: Belgium/Luxembourg (Field-Based Role covering both areas)Salary: €38,000-€40,000 + 25% Bonus + Car Allowance + Excellent Benefits Package Our client is a dynamic, family-run wine and spirits company known for its unique and eclectic portfolio of premium brands. With five successful and distinctive brands under their belt, they have cultivated a strong international presence, partnering with affiliates globally to distribute and activate their products. As the business continues to grow across Italy, they are now seeking a Brand Ambassador to elevate their presence across Belgium and Luxembourg, working with high-energy on-trade accounts and developing relationships that bring the brands to life on the ground. Key Requirements We are seeking an energetic and commercially driven Brand Ambassador with proven success in on-trade sales and brand activation. You will bring a strong understanding of the alcohol beverage industry, the ability to thrive in a field-based role, and the confidence to build partnerships that generate results. Essential: Sales experience in the alcohol beverage or food industryDemonstrated success in on-premise activation and wholesaler engagementStrong interpersonal and relationship-building skillsHighly self-motivated, hands-on, and capable of working autonomouslyExperience managing trade marketing initiatives and client-facing promotionsBased in Belgium or Luxembourgwith extensive travel across Fluent in English and Flemish/Dutch with a good working knowledge of FrenchFull driving licence Desirable: Existing network in Belgium/Luxembourgon-trade (bars, restaurants, nightclubs)Prior experience with importers or distributors in the alcohol sector Role & Responsibilities Reporting to the International Sales Director and working alongside the Regional Market Manager, this is a high-impact, field-based role focused on both commercial delivery and brand building. Key responsibilities include: Developing distribution and visibility via tastings, incentives, and brand activationsDriving volume growth through engagement campaigns in key accountsBuilding and managing strong relationships with wholesaler partners and their sales teamsGenerating new business through 20+ account meetings per week which may include hosting parties and tastings at evenings and weekendsCreating and executing activation programmes across bars, restaurants, and nightlife venuesSupporting pricing strategies and ensuring brand consistencyAllocating one day per week to administrative tasks; spending the rest in the fieldRepresenting the brand at trade shows, sales meetings, and industry eventsRotating across sub-regions monthly to maximise market coverageExpected to work from home on Monday to deal with admin, expenses, diary management etc and travel the rest of the week Package & Benefits Base Salary: €38,000-€40,000Bonus: Up to 25% performance-basedTravel Expenses: €1,000-€1,500/monthCar Allowance: €400-€500/monthTechnology Support: Up to €1,000 for laptopAccess to annual sales conferences, a fun and high-energy culture, and the chance to be part of a purpose-driven premium brand portfolio Selection Process Initial Interview (via Teams) with the International Sales Director and Brand Ambassador - Belgium/LuxembourgSecond Interview with the International Sales DirectorFinal Stage: Completion of a DISC personality assessment