Website and CRO Lead

Join one of the fastest-growing online retailers In the North-West as a Website and CRO Lead.

Role - Website and Conversion Rate Optimisation (CRO) Lead

Salary - Up to £40k

Our client is one of the fastest-growing online retailers in the UK. Their main goal is to offer top-quality products at great prices, catering to all kinds of households. They have a wide selection of home essentials, making them the perfect go-to for affordable home goods.

Our client is seeking a skilled and experienced Website and Conversion Rate Optimisation (CRO) Lead to enhance their dynamic e-commerce team. The ideal candidate will demonstrate a strong passion for optimising user experiences and improving conversion rates. Reporting directly to the E-commerce Manager, the selected individual will be tasked with devising and implementing strategies aimed at boosting website performance, increasing user engagement, and maximising conversion rates.

Responsibilities

• Develop and execute detailed Conversion Rate Optimisation (CRO) strategies aimed at optimising website performance and enhancing the user experience.
• Design, conduct, and analyze A/B and multivariate tests to improve critical website elements, including but not limited to landing pages, forms, calls to action (CTAs), and product pages.
• Collaborate with development teams to craft user-centric designs and ensure seamless user experiences.
• Manage the backlog effectively, coordinating with the off-site development team on the briefing, reviewing, testing, and implementation of new developments to meet organisational standards and expected outcomes.
• Utilise analytical tools such as Google Analytics, Hotjar, and others to assess website and campaign performance, deriving actionable insights for continual improvement.
• Engage closely with teams across marketing, e-commerce, design, product, merchandising, and development to ensure cohesive alignment with CRO objectives and initiatives.

Requirements

• Requirements building and backlog management with a development team is essential.
• Bachelor’s degree in computer science or related degree required.
• Excellent interpersonal, verbal and written communication skills.
• Excellent organisational skills and attention to detail.
• Excellent analytical and management skills.
• Proficient in Microsoft Office Suite or related software.
• Previous experience of working in online retail in a CRO or Product Owner role is essential.
• Hands-on experience of Magento 2 and Linnworks is preferred.

Benefits

• 25 days annual holiday.
• Gifts and 2 hours off on your birthday.
• 20% employee discount.
• Staff sales.
• Electric charging points available at head office.
• Core hours of 8-4pm or 9-5pm (please note every Friday is 8am-4pm).

If this sounds like it’d be up your street and you’d like to know more, hit apply and we’ll get in touch ASAP.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.