Senior Marketing Manager

Gleeson are delighted to be working with a nationally recognised events business in their search for a Senior Marketing Manager.

Our client host some of the biggest events in the UK which sees thousands of customers attend throughout the year. This is a brand new opportunity to provide key research and insight and to develop opportunities to generate additional revenue and increase profitability across commercial activities of the group.

This is a brilliant opportunity for someone with strong B2C experience, looking to move into more of a strategic marketing role. You will be providing new insight including the provision of research analysis and recommendations to develop propositions both for new event opportunities and to defend existing business from competitors.

"What will I be doing day-to-day?"

• Identify additional revenue generating opportunities with our client's existing portfolio and with sources outside their existing client base, and analyse commercial opportunities with the new business and account management Sales teams.
• Understand and respond to changing customer needs using a combination of commercial and creative skills and based upon a clear understanding of what's happening in the marketplace.
• Responsibility for creating new propositions for products and services that will grow revenue, develop the venue brands and evolve the customer experience for the business.
• Perform customer profiling across different segments and present and explain the data collected to key stakeholders in a straightforward and non-technical manner to ensure complete understanding.
• Use customer feedback, event analytics and historic data to evaluate opportunities to diversify the business and then deliver and promote these through appropriate marketing activity.
• Work closely with our Leadership, Marketing and Sales teams, and where appropriate external partners, to develop and deliver new initiatives.
• Define success criteria and measurement framework for activity delivered in this role to monitor results and demonstrate return on investment.

"What experience is your client looking for?"

• Experience of working with and managing third party suppliers.
• Capability for analysis, interpretation and presentation of data, with strong attention to detail.
• Ability to stimulate creativity and challenge and improve existing processes.
• Ability to prioritise multiple demands and ensure that delivery is focused on activities that add maximum value.
• A proven track record of consistently delivering successful research/insight, marketing and/or product development projects.
• Excellent commercial awareness, written and verbal communications and analytical skills.
• Ability to network effectively both internally and externally to develop key stakeholder relationships.

You will be required to work in our client's offices in Birmingham 3 days per week, working from home on Monday and Friday.

This role is paying up to £50k per annum. The deadline for submissions is on Thursday 4th April. If you have any questions on the role, please contact Steve Smaylen on .

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