Senior Digital Campaign Officer

Overview:

Our client has an exciting and unique new role in their fast-paced environment, where you will manage, lead and deliver effective campaigns within a commercial environment. Our client is hoping to strengthen their internal expertise with extra channels, such as Display and Programmatic advertising as appropriate to achieve their advertising goals.

• Based in Leatherhead
• Up to £38,900
• Monday - Friday, 9am - 4:30pm (37.5 hours per week)
• Hybrid (2 days in office, 3 days at home)
• 27 days paid holiday + bank holidays

Job specification:

• Work collaboratively with senior management and colleagues across directorates to provide effective and efficient delivery
• Required to plan effectively
• Develop and execute high quality, engaging digital campaigns which attracts stakeholders
• Work with the team, as well as the Senior Head of Digital
• Develop and implement digital marketing plans to engage and recruit supporters
• Ensure that the events website is accessible
• Working with the internal teams to implement and maintain comprehensive digital strategies
• Optimise engaging campaigns across primary platforms including social media, SEM, SEO and display advertising as appropriate
• Create structured A/B tests and perform analysis to identify levers impacting channel performance
• Use data-driven insights to continuously improve the ROI of campaigns
• Document and present results to internal stakeholders
• Forecast and report on ROI and demonstrate impact on business outcomes
• Train new starters
• Ensure all content complies with law (e.g. copyright and data protection).
• Attend events

Person specification:

• Educated to degree level or equivalent level
• MUST be a car driver with use of vehicle due to office location
• Significant experience working in digital marketing, campaign management, or similar
• Manage advertising budgets of £250k+ per annum
• Proven track record of successfully managing multiple digital campaigns
• Understanding of digital marketing tactics and strategies to manage digital campaign budgets, optimisation of spending and maximising of ROI
• High level of technical skills and ability including use of marketing automation tools - ie. CRM systems, Google AdWords, SEO, analytics packages inc Google Analytics 4
• Ability to interpret data insights, conduct A/B testing and make data-driven decisions
• Ability to think creatively, prioritise workload and manage own time effectively to meet deadlines
• Strong project management skills
• Experience with Trello or other project management tools for task scheduling
• Experience of Ads Managements tools (AdsManager, Hootsuite, Dot-Digital, SEM-Rush)
• Knowledge of Adobe creative package, including photo/video editing
• Experience working in the voluntary sector

Additional Information:

• Based in Leatherhead
• Up to £38,900
• Monday - Friday, 9am - 4:30pm (37.5 hours per week)
• Hybrid (2 days in office, 3 days at home)
• 27 days paid holiday + bank holidays
• Competitive stakeholder pension scheme, up to 11% of salary
• Cycle to work scheme
• Access to the Employee Assistance Programme
• Death in Service scheme
• Discount shopping vouchers

Refer a friend and earn £100! If you have a friend who is also searching for a new opportunity in the local area, recommend Optima and if we place them (providing they complete their 3-month probation period), you will receive a £100 retail voucher of your choice!

Please note that if you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.

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Optima Recruitment Limited are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer.