Sales and Marketing Specialist

Due to exponential growth, there is now an opportunity and a requirement for a Sales and Marketing Specialist to join an award-winning global provider of software and hardware solutions in the automotive industry.

The role is central to optimising and managing CRM systems, coordinating lead generation activities, brand alignment across all customer facing media.

Key Responsibilities:

• Take responsibility of the management and function of the CRM system for sales and marketing activities
• Generate reports and analyse CRM data to measure the effectiveness of marketing campaigns.
• Track KPIs on the CRM and report back to stakeholders of sales activity and areas of improvement
• Collaborate with product teams to define customer-facing media for new and existing products, ensuring alignment with business objectives.
• Manage and optimize lead generation processes through multiple channels including digital, email, social media, and marketing automation systems.
• Analyse market trends and customer insights to identify opportunities for growth and improvement in our marketing efforts.
• Manage the utilization and optimization of marketing automation tools to streamline marketing processes and improve efficiency.
• Work with Group Marketing to create strategies to promote our products, enhance brand recognition and drive customer acquisition.
• Coordinate marketing communications to create compelling content and campaigns that resonate with our target audience.
• Oversee the creation and distribution of all sales and customer facing materials, ensuring consistency with our brand's voice and vision.
• Coordinate the development of high-quality content including blog posts, whitepapers, case studies, and videos to engage our target audience and support marketing campaigns.
• Coordinate a team of outsourced marketing professionals, oversee marketing budgets, ensuring optimal allocation of resources across projects.
• Report on marketing campaign performance and strategic outcomes to senior management.

Qualifications:

• Experience in a sales and marketing role, preferably in a technology or product-focused company is a plus.
• Proven expertise in e-commerce, product marketing, marketing communications, lead generation, and digital marketing.
• Strong understanding of digital marketing tactics and tools, including SEO, SEM, social media, email marketing, and marketing automation
• Strong experience with CRM marketing automation systems and social media management.
• Excellent communication skills, with the ability to effectively communicate ideas and influence stakeholders at all levels of the organisation.
• Analytical mindset with the ability to interpret data, draw insights and make data-driven decisions.
• Creative thinker with the ability to problem-solve and adapt in a fast-paced environment.

Perks of the Role.

• Fantastic Salary of £40,000-£45,000 * Experience Dependent
• Monday-Friday only 9 am-5 pm
• Hybrid
• Free parking on site
• Health Assured Employee Assistance Programme (EAP)
• Private Medical Insurance
• 25 days of holiday plus Bank Holidays
• Life Assurance (x4 salary)
• Pension

This role offers a genuine career opportunity for progression within the company. If you are a strategic thinker, relationship builder, and results-driven individual please apply with your CV today!