Regional Marketing Executive (France) 6 Month FTC

Our client is looking for a Regional Marketing Executive, to support the delivery, evaluation, and optimization of Europe’s digital & marketing activities. The person will support the delivery of integrated marketing activity across paid, owned and earned and across the wider region - ensuring activity aligns to the global marketing strategy and KPIs.

Fluency in French is required (with excellent spelling and grammar in English). Fluency in Italian, Spanish or German, is a plus. This is a 6 month FTC.

Campaign Delivery

· Support delivery of integrated marketing activity (paid, owned, and earned) across the region - ensuring alignment to global marketing strategy & KPIs.

· Coordinate with internal teams and partners to ensure campaign deliverables are met within established timelines and budgets.

· Co-ordinate and manage all transcreation briefs for campaign assets as required from brief to production and delivery to agency.

· Provide actionable recommendations based on data analysis to improve campaign performance and show achievement against marketing objectives.

· Act as brand guardian; champion the brand and encourage consistent use of the destination brand across campaign deliverables and always-on.

· Support on marketing requirements across the region as required.

European Website: Content planning, translation & delivery

· Lead translation agency relationship, identifying with Managers what copy to translate for European websites and commission requirements to agency, into tool or translate directly.

· Translation review by this role including checking formatting, adding all links and sense checking. Translation to be routed after formatting to Manager for QA and approval.

· Copy of English web page made to local language site (4 sites in total) and translation copied into page(s) on site, metatags added, image alt text added, and tweaks made.

· Brief in needs for suitable images for nuanced local language pages into the Asset Acquisition team, or pull relevant imagery from the DAM, adhering to image compliance.

· Feed into the global digital team’s website development roadmap for the new consumer websites, report bugs, and identify opportunities to make the best use of the platform features and functionality.

· Contribute to global content planning to help shape the stories that will work best from a regional standpoint.

Evaluation & Reporting

· Champion reporting, evaluation, and ROI in region; regularly share best practice with the Global Marketing network.

· Monitor website performance using analytics tools, identify areas for improvement, and implement strategies to enhance user experience and optimise the experience, working closely with the global digital team.

This is a 6 month Fixed Term Contract.