Principal Marketing Analyst

PRINCIPAL MARKETING ANALYST - LONDON

UP TO £80,000 + BONUS + SHARES

THE COMPANY

I am supporting a leading tech platform on multiple Principal Marketing Analyst hires. This business is continuing to dominate their industry, meaning they are expanding their high-performing Marketing Analytics function with 2x position's.

THE ROLE

The successful Principal Marketing Analyst responsibilities will include:

• Monitor and segment marketing campaigns and analyse customer data
• Spearhead the development of a comprehensive tracking and measurement system for brand performance
• Define, measure, and assess key performance indicators (KPIs) for paid media
• Lead brand analysis efforts, leveraging data to generate actionable insights to enhance performance
• Deliver insights and analytical support to internal stakeholders to facilitate decision-making
• Build strong relationships with stakeholders and team members to align workstreams with strategic objectives
• Influence strategic roadmaps through data-driven insights to drive meaningful change
• Develop and present business cases aimed at improving customer engagement and value metrics
• Lead the measurement of testing initiatives to uncover true business impact, conducting deep-dive analyses to extract insights

YOUR SKILLS AND EXPERIENCE

The successful Principal Marketing Analyst will have the following skills and experience:

• Well versed in marketing analytics, ideally in roles such as a similar analyst position
• Bachelor's Degree in an analytical field (Mathematics, Economics, Engineering, Statistics, etc.)
• Demonstrated passion for data and its ability to convey insights
• Proven track record of success in monitoring and analysing brand marketing campaigns
• Expertise in marketing effectiveness measurement, including attribution measurement, marketing mix modelling, and revenue lift measurement
• Proactive mindset with the ability to independently provide ongoing actionable insights into campaign performance to relevant stakeholders
• Proficient in Excel, SQL, R/Python, Tableau, and other relevant data analysis tools

THE BENEFITS

The successful Principal Marketing Analyst will receive a salary of up to £80,000, plus an array of additional benefits.

HOW TO APPLY:

Please register your interest by sending your CV to Harry Mincer via the apply link below.