Marketing Retention Specialist

DragonBet are an exciting Welsh sports betting brand born from the betting ring. With significant growth in the digital space over the last 18 months and big plans to launch new brands in 2024, we’re recruiting key positions to help us achieve ambitious growth targets over the next 18 months.

A key position will be the Retention specialist to take responsibility for and develop the brand’s retention strategy. Establishing processes and practices to improve the customer lifecycle, the successful candidate will continually test and develop data led strategies using our CRM system.

The ideal candidate will thrive in a fast-paced environment and have an analytical mindset whilst maintaining a creative eye. You're comfortable with technical matters, but you also care about how your comms look and what message you send to customers. This is an exciting opportunity for someone to build on their experience with an established digital-first brand, grow individually and help shape the ever-expanding wider business.

Key Responsibilities:

Key Responsibilities:

• Develop and manage our CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.

• Own the loyalty club initiative testing different messaging and rewards to drive desired behaviour and loyalty.

• Support in producing content and effective distribution through owned channels i.e. social and blog

• Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.

• Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels