Marketing Manager for Impact Investment company that focuses on Sustainability / Climate Tech

Core responsibilities:

Marketing planning and campaigns

• Develop marketing plans for each fund product (EIS, SEIS and Angel Syndicate) with  look forward marketing campaigns to support each fund
• Work with the team to brainstorm content ideas (written, video etc) and plan our content schedules to support marketing campaigns
• Act as lead / expert on compliance with FCA regulations on marketing promotions, liaising with fund manager to ensure all our market activity is compliant
• Project manage all relevant campaigns and their execution including PR, email marketing, social media and monitor results / ROI
• Manage hubspot database and ensure correct classification of hubspot database to enable niche campaigns where appropriate

Marketing collateral and brand

• Maintain the suite of brand materials and external platforms and work on upgrade cycles (usually annually)
• Website
• Social media (mainly LinkediN)
• Standard slide decks and teaser documents
• Hubspot email marketing templates
• Work with wider team to promote the brand and enable the team to gain exposure at conferences, podcasts, panels etc

Lead generation

• Work with fundraising colleagues to liaise on lead generation activity (managed externally) and to support lead generation with best practice support materials
• Bespoke website landing pages
• Organisation of webinars

External relationships:

Liaise with and manage relationships with external providers such as design agency, web agency and lead generation specialists