Marketing Manager (360 Degree - Digital & Traditional)

GBR Recruitment are working exclusively with a leading construction business, recruiting for an experienced 360 degree Marketing Manager (Digital & Traditional) to produce innovative, creative & inspired eye catching marketing content across all digital & traditional marketing formats (website, social media channels, vlogs, blogs, publications, POS etc.).

This is an amazing Marketing opportunity ideal for a creative leader, to come in & drive forward the companies digital & tradtional communications, by working hand in hand with the sales teams (attending site visits etc. to capture real content), to increase product sales & marketplace exposure across the UK & Ireland.

You will be the digital wizard, who can create engaging content across the companies website, social media channels such as LinkedIn, Facebook, Twitter, Instagram & other social media outlets, plus SEO.

This is a stand alone role, with you being the go to expert for all things Marketing.

You will set the companies tone of voice to the Outside World.

Marketing Duties:

• Design eye catching marketing content to promote the company & it's construction industry solutions (digital & traditional formats / role outs).
• Produce highly engaging high quality online content across the companies website & social media channels. Driving website visitor numbers & Website referrals.
• Deliver engaging content that captures the desired B2B audience.
• Creative writing, Editing & Proofreading all online content.
• Utilise SEO & Google Analytics, to attract high volume website / social media channels traffic, to help increase sales / exposure.
• Analyse web traffic metrics & define Marketing strategies from insights.
• Working closely with the sales team, accompanying them on site visits & producing real live content, plus case studies of builds / installations.
• Produce engaging Video content for customers to see actual builds.
• Carry out market intelligence, exploring what the competition are doing.
• Produce Traditional marketing content (leaflets, brochures, POS displays etc.).
• Networking at corporate events, trade shows, exhibitions, business breakfast clubs etc.

Desired Experience:

• Innovative & creative 360 degree marketing professional (all formats).
• B2B sector marketing experience, ideally in the built environment / construction solutions sales industry (modular builds, temporary structure builds, cabins, leisure homes or similar).
• OMNI channel experience.
• Construction materials knowledge could be useful i.e. metals, stainless steels etc.
• Knowledge of lead generation software ideal.
• Used to managing small Marketing budgets, is ideal.

The client would also consider someone working at Digital Communications Specialist, or Marketing Executive level, seeking to take a step into a management role (stand alone).

Role is commutable from Leicester, Derby, Coalville, Ashby de la Zouch, Loughborough, Nottingham, Birmingham, Tamworth & surrounding areas.

Interviews to take place immediately, with a potential June 2024 start!