Marketing Executive

Fixed Term Contract until 31 March 2025.

Location: Hybrid role - requirement to travel to the office in Melton Mowbray at least once per week for team meetings. Travel may be required for company wide activities, programme events and team meetings.

Primary Job Purpose

Supporting and actioning the delivery of programme marketing plans across the Midlands and North, working with the companies wider marketing team and programme managers to deliver valuable marketing KPIs.

Main Areas of Responsibility

The Marketing Executive will provide support as a central marketing resource for Oxford Innovation Advice, focused on enabling the programme delivery teams to achieve their targets. The role will also be responsible for the delivery of some internal and external communications, alongside a wider mix of marketing metrics related to business support programmes funded by UKSPF.

The role will be responsible for executing an entire marketing mix, directed to SME businesses across various sectors to showcase a variety of programme offerings.

Activity will include but not limited to:

• Working with the whole Marketing team to support activity related to programme marketing plans.
• Track campaigns, prepare monthly performance analysis reports of campaign, website and social media activities and make recommendations for improvement.
• Liaise closely with Growth Advisors to develop localised messaging and targeted promotional activities in line with programme targets.
• Be able to work on more than one project at a time – time and project management will be key.
• Providing value add where applicable to company reputation.
• Executing a variety of campaigns for the promotion of programme services including events, updates and other activities.
• Maintain programme-specific collateral and other marketing related materials.
• Support a variety of events, including workshops, networking events and exhibitions.
• Work with external sub-contractors and suppliers.
• Track key marketing metrics and be able to report on marketing ROI.
• Collaborate with the rest of the Marketing Managers within the company – this to include weekly meetings and monthly best practice sessions.
• Support future company initiatives and projects.

Skills & Experience

Highly motivated self-starter with excellent organization and communication skills, robust analytical skills and good attention to detail, alongside:

• Minimum of three years’ marketing experience.
• Experience of managing a wide variety of internal and external comms activities including events and online and social media platforms.

Skills:

• Ability to work to tight deadlines (accurately and quickly).
• Ability to manage multiple projects, be proactive and prioritise deadlines and delivery.
• Highest standard of written English and good proof-reading skills.
• Ability to communicate clearly at all levels.
• Self-starter able to work on own initiative and organise time.
• Excellent organisation, communication and inter-personal skills.
• Good numeracy skills.
• Confident team player prepared to be flexible to meet team requirements, including travel, hours and scope of work.
• Ability to reflect and identify areas of improvement.

Experience:

• Experience of carrying out marketing plans.
• Experience of developing targeted campaigns specific to client groups and specific service offerings.
• Experience of developing and maintaining website content.
• Professional use of social media platforms.
• Resilient and flexible with a proactive and enthusiastic attitude.
• Experience of publicly funded business support and key stakeholders.
• Experience of coordinating and supporting the delivery of events.
• Knowledge of support and funding for businesses in the UK

About Us

Oxford Innovation Advice is a dynamic and fast growing company where a culture of constant innovation and mutual respect delivers bottom line results from within a stimulating and challenging working environment. Part of SQW Group, our sister divisions provide flexible office space for start-up and growing technology companies, Angel investment networks and co-investment fund management plus public policy and economic development consultancy services in the UK, Europe and Asia. We are an equal opportunities employer and welcome applications from candidates of all backgrounds.

Our closing date for applications is Friday 31 May 2024 . We reserve the right to appoint prior to this date, therefore applications should be submitted as soon as possible.