Marketing, Data and CRM Manager

Role Overview

We are seeking a dynamic Marketing, Data and CRM Project Manager to become a key member of our Global Occupier Services (GOS) team. This role is dedicated to managing internal and external marketing and communication projects as well as the development and ongoing maintenance of digital marketing and associated CRM infrastructure. As a pivotal figure on our team, you will spearhead the management and integration of client lists, track services provided and business development efforts, as well as accurately reflect this activity within our Salesforce CRM system. A key CRM management function is the ability to develop and manage workflow to promote data consistency and governance.

Key Responsibilities

1. Global Marketing:
• Support GOS, a priority business line, by managing the implementation of multi-market and multi-disciplinary marketing projects.
• Manage digital marketing campaigns and CRM workflows, ensuring data integrity and accessibility.
• Manage the implementation of internal and external marketing and communications projects, ensuring accurate and on-time delivery in alignment with project objectives

2. Data Management and Governance:
• Lead the integration and management of existing client lists and services provided and business development/pursuit data within the CRM.
• Collaborate with service line leads and key stakeholders to promote accurate and timely data input and management, enhancing efficiency and effectiveness across business lines.
• Develop and implement governance models and best practices for data management in the CRM, ensuring compliance with global standards. Manage platform access.

3. CRM Operationalization and Support:
• Serve as the subject matter expert on CRM functionality, assisting team members through informal training and troubleshooting.
• Liaise with IT and development teams to drive ongoing CRM functionality improvements, tracking and reporting on progress.
• Coordinate ad hoc and scheduled updates on Key Performance Indicators (KPIs), ensuring accurate and timely reporting.

4. CRM Reporting:
• Collaborate with leadership to develop and implement standardized reporting protocols and metrics, focusing on clients, services provided, and business development efforts, ensuring a cohesive and transparent overview of our global operations.
• Design and maintain regular reports to measure the effectiveness of marketing and business development strategies, providing actionable insights to optimize our approach and enhance client engagement and satisfaction.
• Spearhead the creation of dashboards and reports within the CRM to track key performance indicators (KPIs) related to client interactions, service delivery, and business growth, facilitating data-driven decision-making across the organization. 
   

Key Skills

• Proven expertise in digital marketing, CRM tools, and website CMS management.
• Strong ability to collaborate with senior and peer colleagues across disciplines and regions.
• Experience in developing trackable workflows for efficient project coordination.
• Excellent communication skills with an analytical mindset.
• Proactive, deadline-driven, and able to work autonomously in a fast-paced environment.

Team Overview

The entire focus of our global team is to advise clients who occupy property, but who are not in the property business. We operate at a number of different levels, from being a full outsource of a company’s real estate functions, to a coordinator of single or multiple service lines for occupier clients. Our teams operate around the world from three main hubs, in the UK, Hong Kong and the USA.

Find out more about Savills offer

Recruitment agencies

Savills only pay agency fees where we have a signed agreement in place and that agency has been previously contacted and directed by a member of our recruitment team. We do not pay agency fees when speculative and unsolicited CVs are submitted to Savills or any of our employees other than via our careers website and through our recruitment process. If this is not adhered to, agency fees will not be paid.

Submission of any unsolicited CVs or proposals to Savills will be deemed evidence of full and unlimited acceptance of this approach.