Marketing Campaign Manager

Marketing Campaign Manager

Hybrid

£40,000 - £45,000

• B2B organisation

• Autonomous role with plenty of diversity

• Collaborative & friendly team

We are seeking a highly motivated and experienced Marketing Campaigns Manager to develop, plan, manage, and execute cross-channel lead-generation campaigns that drive growth, revenue, brand awareness, and increase our market share. This is primarily a lead generation role supporting a small and friendly sales team.

Key Tasks

• Develop and execute impactful, integrated lead-generation marketing campaigns across multiple channels and platforms to target specific prospect and customer segments.

• Work collaboratively with internal teams to develop campaign assets, content, and messaging that resonates with target audiences.

• Work closely and collaboratively with sales teams to develop and manage lead scoring, lead tracking, and lead management workflows, etc.

• Optimise campaign processes to improve results and throughputs.

• Review and evaluate campaign performance, identify areas for improvement, and make recommendations for future campaigns.

• Provide regular updates to key stakeholders on campaign progress and results.

• Oversee the effectiveness of the CRM system.

The ideal candidate

• Experience of developing, executing, and managing lead-generation marketing campaigns.

• Experience working for a small organisation and part of a small team.

• Proactive, intrapreneurial nature - someone who enjoys thinking about what we could do next, differently, and better.

• Good, persuasive copywriter.

• Flexible nature - someone who responds well to changing business needs.

• Solid team player who likes to work both independently and as part of a team.

• Highly organised with excellent time-management skills, able to successfully juggle multiple projects, priorities, and deadlines.

• Experience using marketing platforms, tools, and CRM systems.

• Strong analytical skills, with the ability to use data and analytics to drive campaign optimisation.

• 3-5+ years of experience in marketing campaign management

Next steps…

Send your CV to Vicky today!