Marketing Assistant Brand Management

Marketing Assistant - Brand Management

On behalf of my client, I am seeking a proactive and creative Brand Management Marketing Assistant. As a Marketing Assistant, you will play a pivotal role in enhancing brand awareness, coordinating campaigns, and ensuring consistent brand representation across various channels

Location: Ipswich -  Hybrid work options (WFH) may be considered with manager approval. Some travel to events may be required.

Salary: £30,000 per annum

Key Responsibilities:

1. Brand Awareness:
   • Implement the annual brand awareness marketing plan.
   • Ensure alignment of all activities with the brand strategy.
   • Position our brand as the preferred choice for consumers and businesses in our target markets.
2. Brand Management:
   • Monitor brand awareness metrics.
   • Maintain content within brand guidelines.
   • Drive continuous public awareness of our brand.
   • Provide regular progress reports throughout the year.
3. Brand Experience:
   • Develop and execute TV, radio, press, events, and sponsorship initiatives.
   • Reinforce brand values and positioning in the marketplace.
4. ATL Advertising:
   • Manage paid external representation through TV, radio, and press adverts.
5. Agency Management:
   • Effectively collaborate with external agencies to achieve excellent results.
6. PR:
   • Implement a PR plan aligned with the Annual Marketing Plan.
   • Oversee PR agency activities, including press releases, editorial placements, thought leadership, and award entries.
   • Ensure senior team members are PR-trained and available for expert comments.
7. Campaign Coordination:
   • Collaborate with the marketing team to execute brand and PR elements of campaigns successfully.
8. Event Coordination:
   • Plan and coordinate live events (in-person and digital), such as shows, expos, conferences, and webinars.
   • Ensure timely completion of tasks and alignment with the Annual Marketing Plan objectives.
9. Budget Management:
   • Track spending and measure return on investment.
10. Reporting & Analysis:
    • Analyse data and create comprehensive reports for stakeholders and shareholders.
    • Clearly depict performance, progress, and alignment with the marketing strategy.

Qualifications/Skills:

• Marketing Degree or equivalent experience.
• Experience with TV and press media advertising.
• Proficiency in working with PR and media agencies.
• Event management experience.

Person Specification: Essential:

• 3-5 years of marketing experience (client or agency side).
• Strong organizational and multitasking abilities.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

If you would like to apply, please apply online or contact Carol, Marketing Recruitment Specialist in the Reed Norwich office for further details