Group Content Marketing Manager

Your new company

Hays have partnered with a group of award-winning brands, who aim to provide high-quality and special service and gifts to customers during life milestones. There are 6 brands in total under the group, with this role overseeing the main 4. The brands are a premier destination for customers going through specific key events in their life, offering a comprehensive range of products and services. With commitment to quality, creativity, and personalised experiences, the group strives to exceed expectations and create unforgettable moments.

Your new role
As Group Content Manager, you will be responsible for developing and executing content strategies across channel that resonate with the target audience, drive engagement, and elevate the brands' presence in the industry.

• Develop and implement a content marketing strategy aligned with brands' identity and business goals.
• Create compelling and shareable content across multiple platforms, including website, blog, articles.
• Collaborate with internal teams, including designers, photographers, and product specialists, to produce visually stunning and informative content.
• Conduct market research and stay abreast of industry trends to identify relevant topics and themes for content creation.
• Optimise content for search engines (SEO) to improve visibility and drive organic traffic to the websites.
• Manage content calendars and editorial schedules to ensure timely delivery of content and consistency in messaging.
• Analyse content performance using metrics and analytics tools and use insights to refine content strategy and improve engagement.
• Stay up to date with emerging technologies and trends in content marketing to maintain a competitive edge.

What you'll need to succeed

• Minimum 3 years of experience in content management
• Strong SEO experience and understanding
• Content Creation expert
• Strong data analytical skills
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions
• Creative, but commercial

What you'll get in return
You will receive a competitive annual salary dependent on experience. There is 23 days annual holiday plus bank holiday included (grows overtime) and a hybrid working model of 3 days in the office and 2 days from home a week, that allows working hour flexibility. You will also receive a fantastic work life balance, with regular socials, after work activities, summer, and Christmas parties. There are discount schemes running with hundreds of the brands that the group partner with, discounted private healthcare, dog friendly office, cycle to work scheme, etc. Most importantly, you will get the opportunity to work with a team of motivated, driven, and passionate individuals who put their all into what they do. There is also a clear guaranteed progression path within this role, with the chance to grow the team and be the head.

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