Events Manager

Events & Seminars Manager

Hinckley - Full Time in Office!

Salary: £35,000 and quarterly bonus of £2.5k

My client is searching for a visionary leader to spearhead their lead generation events, where creativity meets conversion. As the driving force behind these dynamic gatherings, you'll have the opportunity to craft experiences that not only inspire but also generate valuable leads for the business. If you're passionate about leveraging events to fuel growth and thrive on the excitement of connecting with potential clients, then this is your chance to shine. Join us in redefining the art of lead generation through immersive events and seminars that leave a lasting impression.

Apply now!!

Job Purpose

To manage the events and seminars department for Croner. To take overall responsibility for this department to grow the revenue upwards to £6m+ and to co-ordinate more than 270 events per year.

Job Overview

To take ownership of our already successful events and seminars team. You will take responsibility for owning, reviewing, and delivering every element of the Events program. From dates and schedule, data, invitations, sales follow up process, speakers and presentations, feedback and ultimately the revenue generated from them. This is an exceptional opportunity to look at an already effective department but review every detail and implement changes to take it to the next level.

Day-to-Day Responsibilities

• Direct support to our head of events, growing our events business via webinars and seminars meeting business set KPI's
• To be responsible for the delivery of revenue targets generated for the events and Seminars Team
• To manage the team to deliver your strategy and events programme for the financial year.
• To undertake a review of every element of the events process and make recommendations in all areas.
• End to end management of 12 virtual webinars a quarter with the scope to grow rapidly.
• Writing initial briefs with marketing team to ensure our webinars and events are topical generate engagement from the right audience, supporting associations, partners and more.
• Assists with software such as Marketo developing newsletters and a variety of email communications.
• To review invitations, the data and how we drive attendance to our events and make recommendations to enhance the effectiveness from a cost, attendee, and conversion perspective.
• To recruit, train and manage the speakers who deliver the seminars and continually review their performance.
• To provide support and training to the events teams to enhance performance.
• To review the content of the events and ensure they are engaging, educational, and ultimately drive sales opportunity and revenue.
• To regularly attend events and make recommendations and trial new approaches and ideas based on your findings.
• Keeping up to date with industry knowledge and external event offerings ensuring we are remaining at the cutting edge of seminars and webinars.
• Work with Marketing, PR, and external agencies to agree the strategy for maximising exposure and attendance to our events.
• To work with the field sales management team to ensure they are managing the events in the correct way and their follow up activity maximises sales opportunities.
• Writing and proof-reading any marketing copy and literature
• Working with internal and external teams to produce quality event collateral that maximises response and really 'speaks to' and engages with its target market.
• Maintain reliable and accurate management information on all seminars and events. Review this MI and make changes based on this to continually improve attendance rates and sales opportunities.
• Working effectively with the telesales management team to ensure that all business opportunities and leads are followed up
• To assist the head of digital growth in reviewing and updating marketing and brand material and information for the company and to ensure that the brand image is maintained across all marketing channels.
• To maximise the use of social media to drive awareness of seminars and webinars.
• To regularly review tools and digital resources available to maximise seminar and webinar attendance to increase sales growth.
• To attend the quarterly sales conference and report and update on the performance of events and deliver training and workshops when required.

What you Bring to the Team

• An outstanding track record in managing and delivering seminars and webinars.
• Able to motivate, lead and coach a team, with a real focus in driving results and constantly driving improvements.
• Exceptional organisational and planning skills
• A commercially focussed person who enjoys delivering to targets and is happy working in a fast-paced entrepreneurial environment.
• Strong attention-to-detail, self-directed initiative, resourcefulness, and drive for innovation
• Effective, independent decision-making ability
• Calm appearance under pressure
• Exceptional communication and presentation skills, both written and verbal

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