Digital Marketing Manager

Role: Digital Marketing Manager

Location: Helsinki or London

Salary: £50,000 per annum

Redimeer are recruiting for a data-driven and innovative Digital Marketing Manager to join a SaaS start up. You will be an integral part of Marketing team that works as part of the wider Revenue team including Sales and Customer Success.

Key Responsibilities

• Digital strategy: Develop and execute a comprehensive digital marketing strategy to drive revenue growth, having ownership of the digital pipeline creation goals.
• Marketing automation: Development and hands-on management of marketing automation platform to execute, and optimize email marketing campaigns, workflows, and lead nurturing processes. Continuously A/B testing for improved performance.
• Website: Manage and optimize website performance, ensuring optimal user experience, and implementing strategies to increase conversions.
• SEO: Evolving SEO strategy, optimizing content, and ensuring all pages are optimized for organic search.
• Paid campaigns: Creating, managing, optimizing, and reporting on paid media campaigns on social media platforms (especially LinkedIn) and search engines as well as identifying new acquisition opportunities across the digital landscape.
• Analytics: Building reporting dashboards and measuring the effectiveness of various marketing campaigns. Actively extracting insights and taking them into action.
• Tech stack: Managing relationships with 3rd party marketing technology vendors

Skills Required:

• Minimum of 3+ years B2B digital marketing experience, having a strong understanding of lead generation procedures and customer lifecycle, ideally in a SaaS business.
• Experience in paid campaign management, marketing automation, website management, SEO and GoogleAnalytics.
• Thriving in an international, early-stage company environment
• Curious, always looking for ways to iterate and innovate to drive performance - drive for metrics and delivery
• Excellent verbal and written communication skills in English