Digital Marketing Executive

Digital Marketing Executive

Wellingborough, NN8

Up to £25k per annum

Our Wellingborough based client is looking for a Digital Marketing Executive to join their marketing team to work across their three brands.

As a Digital Marketing Executive, you will elevate their online presence and drive digital marketing efforts and play a key role on enhancing their digital marketing strategies, with a keen emphasis on SEO, SEM, and leveraging Google AdWords to boost online visibility and engagement.

Day to day responsibilities include:

• Developing, managing, and implementing the digital marketing plans including SEO/SEM to attract new customers, retain existing customers and promote growth.
• Improve online presence and elevate keyword positioning
• Support in the management of PPC campaigns, optimisation, and analysis.
• Email Marketing - creating and executing email campaigns, including scheduling, and managing sends
• Manage and run products being advertised on paid platforms such as Facebook/Instagram and LinkedIn.
• Content Marketing, working alongside the Marketing Manager to promote and amplify content across online channels, looking for new ways to provide value and be purposeful with the content that is released.
• Update and manage website content
• Reporting, monitoring, and analysing results to improve performance,
• Monitor and report on e-commerce customer reviews.
• Other ad hoc marketing tasks when required.

Skills and experience required:

• A qualification in Marketing, Digital Marketing or business-related degree
• Strong knowledge of online retail, marketing, and digital channels.
• Knowledge and experience with SEO, SEM, Google Ads and Meta Ads
• Proficiency in email marketing platforms, with experience in creating engaging emails, segmenting audiences, and managing campaign sends.
• Knowledge of WordPress for web page editing.
• Experience in Google Analytics, for reporting
• Full UK Driving licence with the ability to commute if needed to attend events