Demand Generation Manager

Demand Generation Manager

Hybrid model (London) 1 day per week

Salary: 60k to 65k

I'm partnered with a B2B SaaS platform that caters towards the logistics sector. They've developed AI and robotics, which in turn provides real-time data to optimise processes.

We're looking for someone who can create, plan and deliver integrated omni-channel campaigns, driving awareness and generating leads, pipeline and revenue. This role will require someone who can be hands-on as well as strategic, to develop multi-touch customer journeys.

Responsibilities:

• Create and execute diverse marketing campaigns across multiple channels to enhance lead generation and bolster the sales pipeline in both short and long timeframes.
• Assess and enhance campaigns and projects, utilizing A/B testing methods to ensure maximum efficiency.
• Monitor and oversee customer personas to gain insights into their purchasing behaviors across various industries and geographical regions.
• Work closely with the digital marketing manager and cross-functional teams to fine-tune strategies and create supportive programs like sales enablement.
• Scope out new markets and innovative advertising strategies to stimulate business growth.
• Provide valuable customer and market data to optimize outreach efforts, increase conversion rates, and attract high-quality leads.
• Monitor the performance of marketing endeavours, making necessary adjustments for optimal results.
• Provide comprehensive performance reports to key stakeholders, spotlighting successes and identifying areas for enhancement.

Background:

• 6 year's experience in B2B demand generation, ABM or campaign management.
• Plan, execute and measure high performing lead nurture campaigns.
• Strong marketing experience, inclusive of: email marketing, social advertising, content syndication, SEM, Paid Media, webinars and direct mail.
• Experience using marketing automation and CRM tools.

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