Creative Director - Brand & Identity - Expert - Name/Logo

Creative Director / Brand & Identity Expert/ Brand Director

I'm looking for a Creative Director who is a Brand & Identity expert to work with our well known client as they build a new organisation/business. We need someone to spearhead the development of a new visual identify, ensuring a seamless integration of on and offline communications with particular emphasis on Digital and the creation of a new website.

We're looking for someone to focus on two absolutely critical components:

? Contribute insights and create a shortlisting of a new company name, subject to Board approval.

?Lead the development of a new logo that encapsulates the essence and values of the evolving brand.

Overview of the role:

Design Creation Services:

* Conduct a comprehensive competitor market audit highlighting top-line observations of best practices and recommendations for a New Company

* Collaborate in the creation of the visual identity elements of the brand, including font selection, typography, colour palette, graphics, photography style, and iconography.

* Contribute insights to the shortlisting of a new company name, subject to Board approval.

* Lead the development of a new logo that encapsulates the essence and values of the evolving brand.

* Present tangible examples of how the brand can be brought to life across various platforms, accompanied by a comprehensive mood board to guide its application on the Newco website.

* Deliver the complete brand evolution in a detailed PDF document, serving as a reference for the in-house designer to craft Newco guidelines and assets.

Create brand guidelines:

* Develop comprehensive brand guidelines outlining the rules and applications of the new brand identity.

* Provide illustrative examples demonstrating the application of the brand across a range of final deliverables across every channel such as website, email templates, PowerPoint templates, and social media assets, as outlined in the full project brief.

* Empower our internal design team to effectively implement the brand across various touchpoints. And skills wise they need to have the following experience:

* Proven experience as a Creative Director or similar freelance or agency role, with a strong portfolio displaying successful brand development projects.

* Demonstrated proficiency in creating visual identities for print and digital platforms, with expertise in font selection, typography, colour theory, and graphic design principles.

* Excellent communication skills with the ability to effectively collaborate with stakeholders and translate conceptual ideas into actionable plans.

* Familiarity with branding guidelines and best practices, with the capacity to articulate complex concepts in a clear and concise manner.

* Expert in Adobe Creative Suite and similar supporting design software.

* Strong attention to detail and a commitment to delivering high-quality work within established timelines.

If you're keen please pop me your CV and latest portfolio.

Thanks

Khalid